Kanye West Is Selling Very Expensive "Church Clothes" at Coachella, and People Are Not Pleased
Kanye West took Coachella to church with his Sunday Service on Easter, no less. However, not everyone was feeling his spiritual set this weekend.
For his highly-anticipated concert at the annual music festival, concertgoers had the opportunity to purchase "church clothes," aka Sunday Service sweats and socks in faded neutral tones (à la Yeezy), which left some scratching their heads.
It wasn't just the merchandise itself — which included sweaters emblazoned with the phrase "Holy Spirit" and socks that read "Jesus Walks" — being sold on Easter that rubbed people the wrong way, but also the steep price tags. For instance, the aforementioned socks will set you back $50, while a sweatshirt costs $225.
#Coachella pic.twitter.com/3E28Ui21Rc
— Def Jam Recordings (@defjam) April 21, 2019
Naturally, critics took to Twitter to call the rapper out for profiting on a religious holiday. "Kanye is really out here selling merchandise during this mass," wrote one user. Meanwhile another commented: "One day we’re gonna talk about how Kanye wants to be taken seriously as a designer but continually makes clothes with no artistic value and relies heavily on his name to sell overpriced merch."
Kanye is really out here selling merch during this mass #Coachella #SundayService #kanyewest pic.twitter.com/6AHy2zeHar
— Wilmer (@W1lmerSarmiento) April 21, 2019
One day we’re gonna talk about how Kanye wants to be taken seriously as a designer but continually makes clothes with no artistic value and relies heavily on his name to sell overpriced merch 🤷🏾♂️ https://t.co/vjkgJe71io
— Jared (@WifiWinston_) April 21, 2019
Still, negative commentary aside, diehard fans pulled out their pocketbooks to wear Kanye's version of Sunday best.
The Kanye West merch store at #Coachella has sweatshirts with prices ranging from $165 to $225.
There are shirts for $70 and socks for $50. pic.twitter.com/ub9LtB9rwy— James H. Williams @ Coachella (@JHWreporter) April 21, 2019
Earlier this month, Kanye's wife, Kim Kardashian, revealed that all faiths can partake in the "Kanye Church."
"Kourtney’s best friends come all the time and they’re Muslim," she told Elle. "All my Jewish friends came on Sunday; they loved it. Everyone that comes understands it’s just a really healing experience with an amazing choir, and amazing messages about love to start off your week."
A post shared by Kim Kardashian West (@kimkardashian) on Apr 21, 2019 at 8:54am PDT
She continued: "It’s honestly more like a healing experience for my husband. It’s just music; there’s no sermon. It’s definitely something he believes in—Jesus—and there’s a Christian vibe. But there’s no preaching. It’s just a very spiritual Christian experience."