Debuting Seven Original Series, Karma Offers Deep Storytelling for Investors with Data-Driven Narratives on Macroeconomic Trends, Private Equity Deals and Social Impact Opportunities
NEW YORK, Nov. 8, 2017 /PRNewswire/ -- Timeless, a private investment vehicle, today announced the launch of Karma, a new over-the-top (OTT) media platform for business-minded individuals with original video programming and content about investing, innovation, and entrepreneurship.
Karma is the only original programming network creating content for the next generation of leading investors and innovators to make smarter investment and business decisions. Its groundbreaking content empowers educated individuals, who have an equal interest in information and entertainment. Karma recognizes the value of this categorically overlooked catalyst generation of young investors, and has built a platform that caters exclusively to them.
The current media landscape has limited options for investors seeking solution-driven storytelling that adds context to financial reporting and spotlights the change agents driving deals. Karma finds compromise and fills the post-cable digital white space between pure entertainment and pure information. Its programming provides measurable calls to action for private equity and shapes consumer, investing and market trends, led by a team of contributors and talent from CNBC, CNN, HBO, HuffPo Live, E! Entertainment and MTV.
"Karma was born out of a love of entertainment media and long-form content for investment-minded young people, and tireless research into viewing habits and interests of cord-cutters," said Karma CEO and founder, Karam Hinduja. "As the world faces unprecedented environmental, social and economic challenges, solving these issues is the world's biggest business opportunity. We recognized an appetite for mission-driven storytelling that provides tangible solutions and opportunities for inspired investors to act. Karma provides a lens to better understand the global macroeconomic landscape and the risks and opportunities across industries and regions."
Karma launches with a slate of seven original series targeted at discerning consumers and seasoned, strategic investors alike. Each program has Karma's signature macroeconomic lens, data-driven focus across pre-recorded shows, live moments and interactive videos. The full list of shows can be found here: http://www.karmanetwork.com/shows/.
"Millennials have a diverse range of platforms that they use daily to gather and engage with information. We're eager to create a single source of new content to fit their needs, but also keen to accommodate other social platforms for engagement that are crucial to our viewers' lifestyle preferences. We see the future of media as more collaborative, user-generated and relational; it's outdated to position ourselves successfully as solely conduits that 'push' content to audiences," continued Hinduja.
One of the distinguishing characteristics of Karma is its data-driven approach, with all programming developed with research-backed understanding of what drives, inspires and engages young change-makers in their investment choices. Karma uses proprietary technologies, including advanced data analytics and prospecting, to better understand human behavior and develop content that aligns with audience values.
Watch Karma's programs today at www.karmanetwork.com
Timeless is a group of uniquely specialized companies with a shared focus on redefining the future of media – combining advanced data and personal insight to tell stories that move, captivate and drive action. Looking beyond ever-changing surface trends, we focus on finding the deeper, timeless connections that shape and define us. Timeless companies include Karma,; Whisper Mob, a data-driven digital marketing agency; Trunk, a digital consulting agency that combines data, analytics and emerging technologies in the media and health industries; and Cicero's Own, a media production studio.
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