Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S. Podcast Report for the January 2021 reporting period (January 4 – January 31, 2021), as measured by Triton’s Podcast Metrics measurement service.
The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
In this reporting period, NPR remained in the #1 spot with 43.2M Average Weekly Downloads and 12.1M Average Weekly Users, followed by Stitcher with 34.7M Average Weekly Downloads and 10M Average Weekly Users, and Entercom’s Podcast Network, including Cadence13 and Pineapple Street Studios with 20.5M Average Weekly Downloads and 5.4M Average Weekly Users.
The Top Podcasts are also ranked by both Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
A number of new entities made their debut this reporting period including Sword and Scale and The Fighter & The Kid (Kast Media), The Apology Line (Wondery), and Juicy Scoop with Heather McDonald (Stitcher).
Leading podcasts by both Average Weekly Downloads and Users include Up First (NPR), Crime Junkie (audiochuck), The Ben Shapiro Show (Cumulus Media/Westwood One) and My Favorite Murder with Karen Kilgariff and Georgia Hardstark (Stitcher), with NPR News Now remaining in the #1 spot this reporting period.
Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.
To view the full results of the U.S. Podcast Report, visit https://www.tritondigital.com/resources/podcast-reports
To opt-in to receiving Triton’s Podcast Reports via email, visit: https://www.tritondigital.com/pmsignup
Any podcast network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact email@example.com.
With 10+ years of digital audio measurement expertise, Triton’s Podcast Metrics measurement service provides reliable and informative data around how, when, and where podcast and audio on demand content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, player, network, program, episode, and more.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 50 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
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