The leading producer of cereals in the world, Kellogg Company (K) recently introduced new flavors of Pop-Tarts. The new Pop-Tarts Gone Nutty! comes in two flavors, Peanut Butter and Frosted Chocolate Peanut Butter.
Peanut Butter Pop-Tarts contains real peanut butter at the center and has sugar crystals on the outside. Peanut butter is a very popular flavor and is expected to appeal to teens. On the other hand, Frosted Chocolate Peanut Butter contains chocolate pastry crust and sweet frosting.
Kellogg has a solid portfolio of products with a strong brand identity. Pop Tarts, being one of the important brands of Kellogg, is likely to benefit from the introduction of new flavors.
These products offer easy breakfast options and contain the goodness of peanuts. Pop-Tarts Gone Nutty! meets the continuous demand for new flavors. These products particularly capitalize on the increasing awareness about the importance of breakfast as the first meal of the day.
Kellogg has always focused on brand building through product innovation and improved product mix through optimal price/mix combinations. These efforts help drive market share gains and consistent growth in sales and earnings over the long term. Growth in 2013 is also expected to be achieved on the back of higher advertising investments and consumer promotions and solid innovation launches.
Kellogg carries a Zacks Rank #3 (Hold).
Some other consumer staple stocks that are worth a look include Flower Foods Inc. (FLO) carrying a Zacks Rank #1 (Strong Buy) and H. J. Heinz Company (HNZ) and J&J Snack Foods Corp. (JJSF) holding a Zacks Rank #2 (Buy).
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