KETCHUM NAMED LARGE AGENCY OF THE YEAR AT NORTH AMERICA SABRE AWARDS 2023
Consultancy Receives Top Honor at Annual National Ceremony Recognizing Excellence Within the Communications Industry
NEW YORK, May 4, 2023 /PRNewswire/ -- Leading global communications consultancy Ketchum was named Large Agency of the Year at the prestigious North America SABRE Awards 2023 – organized by PRovoke Media, the PR industry's premier organization providing news, events and intelligence for the communications sector. The consultancy was evaluated across a range of categories and was recognized for excellence regarding its growth, evolution, client work, employee culture, innovative thought leadership and business development from last year.
2022 marked Ketchum's second consecutive, record-breaking year of growth. The firm retained 97% of its top 50 clients in North America, with 35 of those growing year over year. The consultancy's business performance also allowed for expanded employee opportunities and experiences completely unique to Ketchum.
In 2022, Ketchum rolled out a new employee value proposition, "Better for Being Here," which includes employee wellbeing offerings, career development and a reaffirmed dedication to a flexible work model, all supporting its commitment to "better work, a better career and a better you." This program also includes a new global wellbeing initiative, "Flex and Flow" that helps Ketchum employees achieve a more satisfying and productive work experience through sustainable, community-conscious changes. Ketchum additionally introduced its DE&I Center of Excellence (COE), which is an evolution of its approach to DE&I based on key learnings and belief that DE&I is an always-on function that is woven into the fabric of the organization. The COE is focused on driving and delivering DE&I strategies for Ketchum employees and clients.
Further, in recognizing the ongoing prevalence of trauma in our society, Ketchum built a team of experts with social work, psychology and change management expertise to launch a Trauma-Based Consultancy to address the workforce wellbeing challenges. The consultancy includes trainings, advisory services and integrated communications planning to support clients at this time of growing need. This offering builds on Ketchum's Health Equity capability launched in 2021 to help clients address care disparities and reach diverse individuals and communities.
The 2023 North America PR Agencies of the Year acknowledgements are the result of an extensive research process involving more than 150 comprehensive submissions and 50 meetings with agencies across North America. Ketchum was recognized within the Large Agency category during a ceremony at the Cipriani in NYC Tuesday evening.
"We are fueled by the unique energy our people, partners and clients bring every day. And our relentless commitment to progress. To be recognized as PRovoke's Large Agency of the Year and Data-Driven Agency of the Year in addition to 16 campaign acknowledgements after a year of great success is an amazing achievement," said Jim Joseph, CEO, U.S., and global chief marketing and integration officer at Ketchum. "Established in 1923, our consultancy has stood the test of time. 2022 marked a year of incredible growth in building our talent, client base and capabilities. To be acknowledged with these distinguished accolades proves we are on the right path for future progress."
2023 marks the consultancy's centennial year – a milestone unique to any other agency. Earlier this year, Ketchum rolled out a comprehensive brand refresh to commemorate the achievement. The consultancy will continue to honor its 100th anniversary via a variety of employee engagements, celebrating its evolution throughout its history into the first true global communications consultancy. Ketchum also has plans this year to unveil innovative offerings and initiatives unique to the industry.
Ketchum and its clients were recognized with 18 total awards from the North American SABRE Awards as well as the afternoon's Innovation SABRE Awards. The consultancy and its clients took home the following accolades:
NORTH AMERICAN SABRE AWARDS 2023
LARGE AGENCY OF THE YEAR
Ketchum
INDUSTRY SECTOR
FOOD & BEVERAGE
"Cracker Jill"
Frito-Lay with Ketchum
PRACTICE AREA
SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN
"National Roast Day"
Wendy's with Ketchum, VMLY&R and Spark Foundry
INFLUENCER MARKETING
"Flamin' Hottie/Snackable Screens"
Frito-Lay North America: Doritos and Cheetos with Ketchum, Goodby Silverstein & Partners, D3,
OMD and ShakerMaker
BRANDED JOURNALISM
"Sunshine to Spare"
Discover Puerto Rico with Ketchum
INNOVATION SABRE AWARDS
AGENCY AWARDS
DATA-DRIVEN AGENCY OF THE YEAR
"How Insightful Analytics Empower Empathy Intelligence"
Ketchum
EXPERIENTIAL MARKETING
ONLINE/VIRTUAL EVENTS
"Doritos + Stranger Things: "Live From The Upside Down""
Frito-Lay North America with Ketchum
SOCIAL MEDIA & COMMUNITY MANAGEMENT
OVERALL USE OF SOCIAL MEDIA & PLATFORMS
"National Roast Day"
Wendy's with Ketchum
OWNED MEDIA
DOCUMENTARY FILM AND VIDEO
"Not the Science Type"
3M with Ketchum, Generous Films, and Passion Point Collective
TOOLS AND TACTICS
IDENTITY BRANDING
"Flamin' Hottie Snackable Screens"
Frito-Lay North America: Doritos and Cheetos with Ketchum, Goodby, Silverstein & Partners, D3,
OMD and ShakerMaker
PARTNERSHIPS
BRAND PARTNERSHIP
"Doritos + Stranger Things: "Live From The Upside Down""
Frito-Lay North America with Ketchum
DATA AND ANALYTICS
MEASUREMENT AND POST-CAMPAIGN ANALYSIS
"Building a Measurement Engine"
Michelin with Ketchum
TECH STACK AWARDS
SOCIAL MEDIA AND SOCIAL LISTENING TOOLS
"Measuring Jake from State Farm's Debut on TikTok"
State Farm with Ketchum
CAMPAIGN MEASUREMENT TOOLS
"omniearnedID™ Brand Lift Methodology Quantifies the Power of PR for Wendy's"
The Wendy's Company with Ketchum
CAMPAIGN AWARDS
CONTENT MARKETING CAMPAIGN
"Doritos + Stranger Things: "Live From The Upside Down""
Frito-Lay North America with Ketchum
STORYTELLING
"Cracker Jill"
Frito-Lay with Ketchum
DATA-DRIVEN CAMPAIGN
"Sleighing the Holidays with Surimi Seafood"
Genuine Alaska Pollock Producers (GAPP) with Ketchum
WRITE YOUR OWN CATEGORY
BEST IN HEALTH EQUITY
"Nurturing Pioneers to Solve Health Inequities"
Johnson and Johnson with Ketchum, J3, Medium Rare, The Shark Group and Real Chemistry
For additional information about Ketchum and its award-winning campaigns, visit https://www.ketchum.com/.
About Ketchum
Established in 1923, Ketchum's century of continuous evolution is a testament to our progress. Our storied journey is fueled by our guiding principles of empathy and intelligence. Progress allows us to create a thriving environment where we embrace innovation and deliver excellence with our people and partners, producing work that matters. Driven by data, we develop culture-first work at the intersection of industry and capability. With 136 Cannes Lions, our global consultancy is one of the most creatively awarded firms in our industry. We are Ketchum: Progress at Work. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.
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