KFC’s Twitter game is finger lickin’ good.
In a marketing move that Colonel Sanders himself would have been proud of, someone on Twitter noticed the fast-food chain is highly selective about who it follows on the micro-blogging service.
.@KFC follows 11 people.— Edge (@edgette22) October 19, 2017
Those 11 people? 5 Spice Girls and 6 guys named Herb.
11 Herbs & Spices. I need time to process this.
“11 Herbs & Spices. I need time to process this,” the tweeter wrote.
Indeed, the analysis is correct:
KFC has long marketed its chicken as the product of a secret recipe with “11 herbs and spices.”
It’s unclear how long KFC had to wait until someone spotted the subtle stunt, which appears to have gone down well with other Twitter users:
the person that runs the KFC account needs a raise. I don't care how much they make now. GIVE THEM A RAISE.— Samantha O'Pumpkins (@sicklittlejag) October 19, 2017
"FINALLY" --KFC social media manager— Mrs. Carm (@Mrs_Carm) October 20, 2017
Mind = blown. Honestly I'm too hype about this— Mat Reno (@matheau_) October 20, 2017
They must have a seasoned marketing person. #seewhatIdidthere— Adam Dzuricky (@thebatman012) October 20, 2017
What a want, what I really really want is a Spice Girl to bring me a bucket of mostly drumsticks #WellPlayedKFC— Don C. McDaniel (@DonCarrMAC) October 19, 2017
- This article originally appeared on HuffPost.