KFC said the “Imposter” will be available in selected restaurants in London, Bristol and the Midlands in the United Kingdom starting June 17 June for four weeks.
The sudden popularity of Beyond Meat Inc (NASDAQ: BYND) and its plant-based meat has caused quite a stir the past couple of months.
On May 30, KFC's U.S. President Kevin Hochman told Business Insider he made "several appointments...with some of the big guys, just to figure out — what does alternative protein look like in chicken?"
Yum's stock traded around $109.03 at time of publication. The stock's 52-week low is $77.09.
Amid Plant-Based Meat Craze, KFC Might Explore Alternatives To Chicken
McDonald's Holds Back On Plant-Based Burger Trend
Photo credit: Mike Mozart, Flickr
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- Burger King, McDonald's And KFC's Stance On Plant-Based Meat Products
- Amid Plant-Based Meat Craze, KFC Might Explore Alternatives To Chicken
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