Brand's latest digital content places NBA Draft prospects in the hot seat testing how they react under pressure
NEW YORK, June 22, 2017 /PRNewswire/ -- Kids Foot Locker, part of Foot Locker, Inc. (FL), and top NBA Draft prospects including Lonzo Ball, Jayson Tatum, Jonathan Isaac, De'Aaron Fox and Malik Monk kickoff their professional basketball journey in the hot seat by young fans.
In "1-ON-1," kids interact with the prospective Draft picks in a one-on-one setting. Throughout the interviews, kids ask the athletes hard-hitting questions and surprise them with on-the-spot scenarios to see how they react under pressure. Popular kid-rapper, Young Dylan, makes a cameo and challenges Ball to a rap battle. Other challenges included solving a Rubik's Cube, break dancing and shooting hoops.
"Kids Foot Locker is excited to give young fans this type of access to the NBA's top Draft prospects," said Stacy Cunningham, vice president of brand marketing and services at Kids Foot Locker North America. "It really gives these players, who were idolizing other NBA stars not so long ago, the opportunity to show off their humorous side and encourage kids everywhere to keep chasing their dreams."
"Music, especially rap, is a huge part of my pre-game ritual and it is a passion of mine when I'm not on the court," said Ball. "I love that Kids Foot Locker gave me the opportunity to have fun with my younger fans and work with Young Dylan in advance of the Draft."
Kids Foot Locker offers the largest selection of brand-name athletic footwear, apparel and accessories for children from top brands like Nike, Jordan, adidas, Under Armour and more.
The content was created by worldwide agency BBDO and is available on Kids Foot Locker's YouTube page.
ABOUT KIDS FOOT LOCKER:
Kids Foot Locker is a children's athletic retailer that offers an extensive selection of brand-name athletic footwear, apparel and accessories for children. Its stores feature an environment geared to appeal to both parents and children. Kids Foot Locker is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that operates 3,354 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay.com, SIX02.com, the Company is a leading provider of athletic footwear and apparel.
Additional information about Kids Foot Locker may be found at kidsfootlocker.com | Instagram: @kidsfootlocker | Twitter: @kidsfootlocker | YouTube: youtube.com/kidsfootlocker | Facebook: facebook.com/kidsfootlocker.
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