UPDATE (July 20, 2018): Less than a week after Kim Kardashian West told an audience at Beautycon that KKW Beauty would be introducing new eye shadow palettes, new lipsticks, and new lip liners for a mid-summer launch, the mogul has made good on her word. Called the Classic Collection, the nine-product line-up features the bronze tones Kardashian West mentioned to the Los Angeles festival, plus shades of peach that give the makeup a fiery take on her trademark nude look.
The KKW Beauty Instagram posted three images to announce the collection: one showing all of the products — an eye shadow palette, four lipsticks, and four lip liners — but not showing their colors, one of Kim wearing some of the shades, and one of the Classic Palette along with the caption "The 7 matte shadows provide a creamy, powdery finish in an array of universal neutrals and the 3 metallic shadows glide on effortlessly and provide a saturated pearlized finish." All three captions indicate that the collection arrives at the KKW Beauty Pop-Up on July 25 and at kkwbeauty.com on July 27.
Never one to let down the Instagram beauty community, @trendmood1 also posted about the KKW Classic Collection, sharing a collage of swatches, product images, and Kardashian West modeling some of those products. The caption gives lots of details about the shades and prices: "Here it is!!! 🚨 The #Classic #Collection NEW by @kkwbeauty 🍑💗 #Summer2018 includes: 1. The Classic #EyeshadowPalette -7 matte shadows and 3 metallic shadows $44: EYESHADOW PALETTE. Saint: Metallic champagne. Florence: Matte yellow brown. Selfish: Matte terracotta, Calabasas: Matte light brown. Chicago: Metallic bronze. Fade: Matte creamy beige. Dash: Matte warm taupe. North: Metallic copper. Family: Matte red brown. Gemini: Matte deep brown. 2. 4 Peach Creme Lipsticks $18 Each: Peach 1: light peach. Peach 2: pinky peach. Peach 3: mid-tone coral. Peach 4: burnt red. 3. 4 Peach Creme Lip Liners $12 Each, matching the lipsticks shades. 4. Bundle $150" The descriptions line up with the previews on the KKW Beauty website, where shoppers can sign up to be notified of product availability.
This post originally appeared on July 16, 2018:
Kylie Jenner's Kylie Cosmetics booth may have had the longest lines at Beautycon in Los Angeles over the weekend, but it was Kim Kardashian West who drew the most massive crowds for her on-stage appearance with the festival's founder, Moj Mahdara. Onlookers got to hear Kardashian West's thoughts of everything from cultural appropriation to women's prisons, but it seems her fans are most excited about the news that KKW Beauty will be introducing new products in the new few weeks — or maybe even the next few days.
An Instagram post by @trendmood1 indicates that the media and makeup mogul gave a few details about an upcoming summer collection while sitting in front of a screen the read "Mrs. West Is In the Building." Apparently, the collection will feature a Classic Palette with shades of bronze and brown. There will also be four new lipsticks and new lip liners, though Kardashian West didn't reveal what those shades would be.
She also didn't reveal exactly when the products would become available, but that they'll be coming soon to the KKW Beauty website, as well as the KKW Beauty pop-up shop in Los Angeles, which is slated to close on July 27. That means there's a pretty good chance we'll be seeing these new products within the next week or so.
In fact, video on Instagram shows that Kardashian West headed over to her pop-up shop after her Beautycon appearance, and she brought daughter North along to both. "I brought my daughter North, who loves makeup," Pret-a-Reporter says Kardashian West told Mahdara during their interview. North was dressed in black just like her mom, and both were wearing their hair half-up with long, loose waves. "She’s so shy right now, but she’s never seen me do anything like this. She has no idea what I do, so this is exciting for me today!"
It sounds like it was exciting for a lot of people, Mrs. West.
More on KKW Beauty:
- Kim Kardashian Sent Drew Barrymore Her New Kimoji Peach Fragrance and She Loves It
- Kim Kardashian Just Teased KKW Beauty Eyeliner on Instagram
- Kylie Jenner Just Hinted at a New KKW X Kylie Cosmetics Collab
Now watch Chris Appleton break down some of Kim Kardashian's best hairstyles: