Kraft Heinz Says New Pact May Yield 1 Million New Ways To Make Sale In Latin America
Kraft Heinz Co (NASDAQ: KHC) has expanded its partnership with the e-commerce platform BEES, created by Anheuser-Busch Inbev SA (NYSE: BUD), to propel the B2B marketplace.
The partnership aims to unlock 1 million potential new points of sale across LATAM for Kraft Heinz, to enhance its footprint in Mexico, Colombia and Peru.
The new LATAM deal is expected to help Kraft Heinz realize its Emerging Markets strategy by increasing distribution points and expanding the number of items available to retailers in the region.
BEES technology empowers business owners to browse for products, place orders, earn rewards in applicable markets, arrange deliveries, manage invoices, and access business insights.
Originally built as an in-house solution for AB InBev, BEES has recently welcomed other CPG companies to list their products within its marketplace. BEES is now active in 20 countries, with 3.1 million monthly active users.
"BEES is the perfect partner because it offers the reliability and credibility of AB InBev's distribution network, particularly in countries where we have huge potential to grow, while also allowing us to customize our approach on a market-by-market basis serving the needs of regional retailers," said Rafa Oliveira, EVP and President, International Markets, Kraft Heinz.
Following the initial pilots in Colombia, Peru and Mexico, the companies plan to expand into Ecuador, Dominican Republic, Panama and other countries across LATAM.
Price Action: KHC shares are trading higher by 0.86% at $37.96 on the last check Monday.
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