You won’t see any Kraft Heinz (KHC) commercials during Super Bowl 51, but the company still hopes to score some points on game day.
The food giant is giving all of its salaried employees the day off on February 6, the day after the Atlanta Falcons and the New England Patriots go head-to-head on the gridiron in Houston.
And that’s not all. The maker of Heinz Ketchup and Oscar Mayer hot dogs is pushing for the Monday after Super Bowl Sunday to be a national holiday.
The Chicago-based company even started an online petition called “Smunday.” Once it has 100,000 signatures, Kraft Heinz says it will send the petition to Congress for consideration. As of today, 52,608 people have signed.
But, as the saying goes, “Charity begins at home.” If Kraft Heinz is pushing for a national holiday, why not give all of its workers off the day after the Super Bowl?
“It seems a little unfair, if they’re giving the day off to their white-collared workers, but not their hourly employees,” Yahoo Finance editor-in-chief Andy Serwer tells me in the video above.
For some workers, the day after the Super Bowl is already an “unofficial” holiday. More than 16 million people are said to call in sick the following Monday—costing companies big bucks.
The outplacement firm Challenger, Gray and Christmas says if workers come in just one hour late the day after the Super Bowl, companies lose more than $1.7 billion worth of productivity.
When employees do come to work, Challenger says companies lose over $290 million in lost wages for every 10 minutes employees spend watching game highlights or talking about the game.
Worker productivity aside, Serwer questions whether Kraft Heinz’s motives are purely altruistic. “[Kraft Heinz] is getting itself in the headlines,” he says.
After all, while companies like Anheuser Busch (BUD), Ford (F, and Procter & Gamble (PG) shell out a minimum of $5 million for 30-second commercials in the Super Bowl, Kraft Heinz is creating a lot of social media buzz around football’s biggest day without ever spending a dime.