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Krispy Kreme ready to cope with Brexit as UK sales jump

Joanna Bourke
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Krispy Kreme ready to cope with Brexit as UK sales jump

UK doughnut lovers can rest assured: Krispy Kreme is ready for Brexit.

In new accounts, Krispy Kreme UK’s strategic report said: “The potential impacts of Brexit under several possible scenarios on the availability of products and labour have been extensively researched and risk assessments carried out.”

It added: “Mitigating actions to secure short term supply of products and services have been taken where possible, and the directors feel confident that the business impact will be minimal.”

The US-headquartered retailer, which was founded in 1937, saw UK revenues rise 9.4% to £83.1 million in 2018 and said the original glazed doughnut was its bestseller. Pretax profits edged up slightly to £8.5 million.

In Britain it operates from 124 sites (as at December 2018).

A spokesman said: “Following a very strong end to the year for Krispy Kreme 2018, we have continued to grow over 2019.”

Krispy Kreme is ultimately owned by JAB- the holding company of Germany’s billionaire Reimann family.