U.S. markets closed
  • S&P 500

    +31.63 (+0.77%)
  • Dow 30

    +297.03 (+0.89%)
  • Nasdaq

    +70.88 (+0.51%)
  • Russell 2000

    +0.88 (+0.04%)
  • Crude Oil

    -0.26 (-0.44%)
  • Gold

    -14.10 (-0.80%)
  • Silver

    -0.26 (-1.02%)

    -0.0016 (-0.13%)
  • 10-Yr Bond

    +0.0340 (+2.08%)

    -0.0028 (-0.20%)

    +0.3660 (+0.33%)

    -959.50 (-1.59%)
  • CMC Crypto 200

    +8.34 (+0.68%)
  • FTSE 100

    -26.47 (-0.38%)
  • Nikkei 225

    +59.08 (+0.20%)

Kroger's Restock Strategy, New Product Lines to Aid Top Line

  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.
Zacks Equity Research
  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.

The Kroger Co. KR is reaping significant benefits from its ‘Restock Kroger’ program. The initiative focuses on redefining customer experience, identifying partners to boost customer value as well as setting right teams and skills to achieve growth in the supermarket business and other profitable units.

In addition, the company is striving to fortify its foothold in the grocery space. Recent launch of vegan meat — Simple Truth Emerge — an expansion of its in-house Simple Truth brand is an appropriate example here.  The new product line will offer fresh burger patties and grinds at better prices as well as will be available exclusively at Kroger Family of Stores.

Let’s Discuss

The ‘Restock Kroger’ program, which involves investments in omnichannel platform, is gaining traction. The program identifies margin-rich alternative profit streams, optimizes merchandise and lowers expenses. As part of the program, the company has been making investments in space optimization, store remodeling and technology advancements. These efforts are likely to improve identical supermarket sales.

It is also making incremental investments in associates — wages, training and development, customers as well as infrastructure. Moreover, its order online, pick up in store initiative, home delivery and self-checkout services are noteworthy. Additionally, Kroger’s partnership with Microsoft Corporation to enhance customers’ shopping experience through data driven technology and other e-commerce initiatives are driving results. Digital sales increased 21%, with continued strength in its pickup and delivery services during the third quarter of fiscal 2019.

Driven by the success of the ‘Restock Kroger’ program and strong financial model, Kroger provided robust profit forecast for fiscal 2020. The company expects fiscal 2020 adjusted earnings per share of $2.30-$2.40. It also anticipates identical store sales growth of more than 2.25%. Further, it estimates generating incremental operating profit growth in the range of $125-$150 billion from alternative profit businesses.

As mentioned, Kroger is enhancing its presence in the grocery space. The company is adding product lines under Our Brands. In fiscal third quarter, Our Brands sales rose 3.4%. Also, the company added 231 new items in this line. Expansion of its Home Chef Express meal kits nationwide, partnerships with British online grocery delivery company Ocado and enhancement of grocery delivery capabilities are boosting grocery concept.


While the aforementioned factors instill confidence, stiff competition from Amazon AMZN, Walmart WMT and Target TGT in the grocery segment and industry-wide lower gross margin rates in pharmacy are headwinds. These factors may put pressure on margins and overall profits.

Nevertheless, we believe that Kroger’s well-chalked strategies, including Restock and other expansion efforts are likely to sustain its momentum on bourses.

Apparently, shares of this Zacks Rank #3 (Hold) company have surged 32.5% compared with the industry’s rise of 3.7% in the past six months. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Free: Zacks’ Single Best Stock Set to Double

Today you are invited to download our latest Special Report that reveals 5 stocks with the most potential to gain +100% or more in 2020. From those 5, Zacks Director of Research, Sheraz Mian hand-picks one to have the most explosive upside of all.

This pioneering tech ticker had soared to all-time highs and then subsided to a price that is irresistible. Now a pending acquisition could super-charge the company’s drive past competitors in the development of true Artificial Intelligence. The earlier you get in to this stock, the greater your potential gain.

See 5 Stocks Set to Double>>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
Amazon.com, Inc. (AMZN) : Free Stock Analysis Report
Walmart Inc. (WMT) : Free Stock Analysis Report
Target Corporation (TGT) : Free Stock Analysis Report
The Kroger Co. (KR) : Free Stock Analysis Report
To read this article on Zacks.com click here.
Zacks Investment Research