SANTA CLARA, CA--(Marketwired - Oct 17, 2013) - Journalism has existed for nearly as long as written language. After the invention of the printing press in the 15th century, for many people, newspapers and magazines became an integral part of life. Over the years, newspapers chronicled, and in some cases created, history, while magazines helped to shape the way we think about lifestyle -- travel, fashion, food, and relationships.
But the 21st century is here -- an era of advanced technology and instant communication via the Internet. Now, any kind of information is available in real-time online. Readers of traditional print media moved online, yet online is significantly less profitable for publishers. How can publishers win significantly growing mobile audiences and earn money on them?
This is where startup Kula Tech comes in. The company develops real-time, mass-media applications for mobile devices. Kula Tech strongly recommends that owners of media outlets and media websites create their own application for popular mobile platforms such as iOS and Android, to take advantage of modern mobile platforms' higher quality design and usability, and more importantly, 3 to 5 times higher advertising rates for mobile applications over mobile web. That's how Kula Tech's mobile services help its partners to discover an all-new way to monetize content.
Normally, such application development takes anywhere from a month to six months -- Kula Tech can bring your media property to mobile in less than a week. And while this service may sound incredibly expensive, as it happens, Kula Tech's app development is completely free of charge. Rather than charge its partners for the service of bringing content to mobile, the company uses a revenue share model based on application advertisements. It should now be clear how Kula Tech's services can help media properties gain new readers, rather than lose existing ones. At the moment, the company's released projects include site applications for well-known media such as Maxim and Marie Claire, and over 20 applications in Russia and USA.
CEO and Founder of Kula Tech, Anton Pronkin is saying: "We wanted to make the best application for our potential clients. We have made a detailed research of their issues and proposed a solution to solve just one, but to solve it in the best possible way. I think we made it. Who else can show the same kind of quality, speed and nevertheless -- do it for free!"
We are proud to launch our technology at DEMO Fall 2013, on Thursday at 9:00 am.
Kula Tech website: www.kula-tech.com
Kula Tech App demo video: http://vimeo.com/kulamag/anchor
Kula Tech App for Anchor Division (US): https://itunes.apple.com/us/app/anchor-division/id722452410?l=ru&ls=1&mt=8
Kula Tech App for Maxim magazine (Russia): https://itunes.apple.com/ru/app/maxim-russia-samyj-citaemyj/id629947544?mt=8%3E,%20android%20link%3Chttps://play.google.com/store/apps/details?id=com.m039.kula.maxim&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5tMDM5Lmt1bGEubWF4aW0iXQ%3E
Kula Tech App functionality
Real-time App: All apps are real-time, the moment the article appears on publisher's site, it appears inside the app.
Allows social sharing: Every user can easily share any content of the app with their circle of friends and followers via FB, Twitter, and e-mail.
Multi-platform friendly: We build the app once and it is available on iPhone, iPad and Android. Our customers do not need to worry about operating system changes or launches of new devices. We take care of everything for them..
Free development for clients: App building is absolutely free of charge for our clients, no investments needed to try and to get started with an App. We use the advertising sharing model.
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies for over 20 years. For more information on the DEMO conferences, visit http://www.demo.com/.
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