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Is Kylie Jenner Now Posting Instagram Ads for Scott Disick?

Turns out, the whole thing was a giveaway: "ONE of my amazing followers will have the chance to win ALL 9 LUXURY BAGS in this picture + $20,000 USD CASH! For real! #ad," Kylie wrote in the caption. How exciting!

But things got a little harder to follow from there. While Kylie, a billionaire, could probably afford to buy all those bags for a contest, she's not the source of the giveaway. Weirdly enough, she's just promoting a giveaway from her ex-brother-in-law, Scott Disick, and Curated Businesses, an influencer marketing company.

View this post on Instagram

ONE lucky person will WIN ALL 9 LUXURY BAGS in this picture + $20,000💰USD CASH!  This is 100% for real!  #ad . TO ENTER, IT’S SIMPLE > . 1.  FOLLOW EVERYONE I am following!  It only takes 90 seconds to do it from my follow list above. (If you can only follow a limited number of pages at once, make sure you come back to follow them all, as it’s a required condition of entry) . . 2.  Tell me who’d you share the prize with OR would you keep it all for yourself? 🤣 . .  This contest will start on Monday May 13th 2019 at 7.00PM PST and ends on Wednesday May 15th 2019 at 7:00PM PST.  One winner will be announced on the www.curatedbusinesses.com website on Monday May 20th 2019 at 7:00PM PST.  If you have a private account you MUST make it PUBLIC during the ENTIRE contest to be eligible. Giveaway Open Worldwide.  Prize includes postage.  All prizes are 100% authentic.  Winner is required to post our ‘I WON’ image on their page. . . Please Note: This SWEEPSTAKES is in no way sponsored, administered, or associated with Instagram, OR the brands in this picture. By entering, entrants confirm they are 18+ years of age, release Instagram of responsibility and liability, and agree to Instagram's term of use. No purchase necessary. Void where prohibited by law. The winner must verify eligibility by providing Government ID. Full terms & conditions can be found on the www.curatedbusinesses.com website. PERMIT NUMBER LTPS/19/34459

A post shared by Scott Disick (@letthelordbewithyou) on May 13, 2019 at 6:56pm PDT

It's not exactly unusual that a KarJenner (and a KarJenner-adjacent member) would be posting #sponcon, but it is a little weird that Kylie is posting/posing in the ad for Scott. Maybe they thought they'd get more engagement out of a Kylie photo?

Upon further investigation, it looks like the Kardashians have done ads for Australia-based Curated Businesses before. Back in February, Kourtney posted a similar photo of herself with Louis Vuitton bags, and in March, Khloe posted a now-deleted photo posing with Gucci bags. Last month, Kim posted a now-deleted Instagram of herself with Chanel bags and boxes — all of those photos are on the Curated Giveaways website.

According to Curated Businesses, two of the brands that participated in Kourtney's giveaway saw, altogether, an additional 95,000 Instagram followers altogether (with a strong retention rate to boot). There's that Kardashian influence for you.

RELATED: The Rumors Were True, Kylie Jenner Is Blessing Us With a New Skincare Line