Is Kylie Jenner Now Posting Instagram Ads for Scott Disick?

Kimberly Truong

May 14, 2019 at 12:15 PM

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I am excited to announce that ONE of my amazing followers will have the chance to win ALL 9 LUXURY BAGS 👛 in this picture + $20,000💰USD CASH! For real! #ad . . TO ENTER, IT’S SIMPLE > . . 1. Go to @letthelordbewithyou NOW > You must FOLLOW everyone he is following (it takes only 90 seconds to enter). . . 2. Come back here & tell me who’d you share the prize with OR would you keep it all for yourself? 🤣 . . You MUST ENTER VIA @letthelordbewithyou (tagging here on my page does not count as your entry) . . This sweepstakes is in no way sponsored, administered, or associated with Instagram, or the brand in this picture. By entering, entrants confirm that they are 18+ years of age, release Instagram of responsibility and liability, and agree to Instagram's terms of use. This sweepstakes will ONLY be live on my page for 48 hours and this contest will end on Wednesday May 15th at 7:00pm PST so make sure you enter NOW! The one winner will be announced at www.curatedbusinesses.com website on Monday May 20th at 7pm PST. No purchase necessary. Void where prohibited by law. PERMIT NUMBER LTPS/19/34459
A post shared by Kylie (@kyliejenner) on May 13, 2019 at 7:06pm PDT

Turns out, the whole thing was a giveaway: "ONE of my amazing followers will have the chance to win ALL 9 LUXURY BAGS in this picture + $20,000 USD CASH! For real! #ad," Kylie wrote in the caption. How exciting!

But things got a little harder to follow from there. While Kylie, a billionaire, could probably afford to buy all those bags for a contest, she's not the source of the giveaway. Weirdly enough, she's just promoting a giveaway from her ex-brother-in-law, Scott Disick, and Curated Businesses, an influencer marketing company.

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I am excited to announce that ONE of my amazing followers will have the chance to win ALL 9 LUXURY BAGS 👛 in this picture + $20,000💰USD CASH! For real! #ad . . TO ENTER, IT’S SIMPLE > . . 1. Go to @letthelordbewithyou NOW > You must FOLLOW everyone he is following (it takes only 90 seconds to enter). . . 2. Come back here & tell me who’d you share the prize with OR would you keep it all for yourself? 🤣 . . You MUST ENTER VIA @letthelordbewithyou (tagging here on my page does not count as your entry) . . This sweepstakes is in no way sponsored, administered, or associated with Instagram, or the brand in this picture. By entering, entrants confirm that they are 18+ years of age, release Instagram of responsibility and liability, and agree to Instagram's terms of use. This sweepstakes will ONLY be live on my page for 48 hours and this contest will end on Wednesday May 15th at 7:00pm PST so make sure you enter NOW! The one winner will be announced at www.curatedbusinesses.com website on Monday May 20th at 7pm PST. No purchase necessary. Void where prohibited by law. PERMIT NUMBER LTPS/19/34459
A post shared by Kylie (@kyliejenner) on May 13, 2019 at 7:06pm PDT

View this post on Instagram

ONE lucky person will WIN ALL 9 LUXURY BAGS in this picture + $20,000💰USD CASH! This is 100% for real! #ad . TO ENTER, IT’S SIMPLE > . 1. FOLLOW EVERYONE I am following! It only takes 90 seconds to do it from my follow list above. (If you can only follow a limited number of pages at once, make sure you come back to follow them all, as it’s a required condition of entry) . . 2. Tell me who’d you share the prize with OR would you keep it all for yourself? 🤣 . . This contest will start on Monday May 13th 2019 at 7.00PM PST and ends on Wednesday May 15th 2019 at 7:00PM PST. One winner will be announced on the www.curatedbusinesses.com website on Monday May 20th 2019 at 7:00PM PST. If you have a private account you MUST make it PUBLIC during the ENTIRE contest to be eligible. Giveaway Open Worldwide. Prize includes postage. All prizes are 100% authentic. Winner is required to post our ‘I WON’ image on their page. . . Please Note: This SWEEPSTAKES is in no way sponsored, administered, or associated with Instagram, OR the brands in this picture. By entering, entrants confirm they are 18+ years of age, release Instagram of responsibility and liability, and agree to Instagram's term of use. No purchase necessary. Void where prohibited by law. The winner must verify eligibility by providing Government ID. Full terms & conditions can be found on the www.curatedbusinesses.com website. PERMIT NUMBER LTPS/19/34459
A post shared by Scott Disick (@letthelordbewithyou) on May 13, 2019 at 6:56pm PDT

It's not exactly unusual that a KarJenner (and a KarJenner-adjacent member) would be posting #sponcon, but it is a little weird that Kylie is posting/posing in the ad for Scott. Maybe they thought they'd get more engagement out of a Kylie photo?

Upon further investigation, it looks like the Kardashians have done ads for Australia-based Curated Businesses before. Back in February, Kourtney posted a similar photo of herself with Louis Vuitton bags, and in March, Khloe posted a now-deleted photo posing with Gucci bags. Last month, Kim posted a now-deleted Instagram of herself with Chanel bags and boxes — all of those photos are on the Curated Giveaways website.

According to Curated Businesses, two of the brands that participated in Kourtney's giveaway saw, altogether, an additional 95,000 Instagram followers altogether (with a strong retention rate to boot). There's that Kardashian influence for you.

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SECURED THE BAGS! Alright you guys, it’s the moment all of you have been waiting for. THE KHLOE KARDASHIAN BAG GIVEAWAY WINNINGS!!! Also, perhaps you’ve noticed something else new.... YOUR GIRL IS 8 MONTHS PACKING!!! I cannot tell you guys how lucky and blessed I feel to be in this situation. Carthon and I have been adamant about keeping our pregnancy a little more intimate, but at this point, our little guy is almost ready to arrive & we could not be more excited. 🥰😍❤️ But back to the bags! Thank you so much @curated_giveaways_ @khloekardashian & ALL of the businesses involved! This is truly and amazing feeling & I am so very blessed to be able to share this opportunity with others. Check out my story and Snapchat for more sneak peeks of the baggage! #dreamcometrue
A post shared by KaylaKellum (@kellkayla) on Mar 10, 2019 at 6:29pm PDT