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Latest Experian QAS Research Finds Data Quality Key to Engaging Consumers in the Digital Age

BOSTON, MA--(Marketwired - Jun 13, 2013) - Experian® QAS®, a part of Experian Marketing Services and a leading provider of contact data management software and services, today announced the release of Unlock the power of data. This report finds that while organizations are looking to engage consumers across multiple channels, many lack the data quality required to achieve this goal.

Organizations are interacting with consumers across an average of 3.6 channels and want real-time decisioning capabilities in at least half of those mediums. As part of this strategy, 79 percent of organizations say that customer profiling is important or very important to their overall business strategy. To support that initiative, the majority of companies now have an analytics department.

"To operate effectively across channels, organizations need to have accurate customer data," said Thomas Schutz, senior vice president, general manager of Experian QAS. "Unfortunately, poor data quality is widespread, meaning that companies are acting on misinformation and hurting daily operations. To keep up with tech-savvy, fast-moving consumers, organizations have to improve the quality of their information to gain the intelligence required in today's competitive omnichannel environment."

Inaccurate data is plaguing the majority of companies. On average, companies thought that 25 percent of their data was inaccurate. Because of this level of inaccuracy, many respondents cannot maintain enough accurate information for daily operations and have difficulties providing relevant marketing or loyalty offers.

To obtain a copy of Unlock the power of data from Experian QAS, please visit http://go.experian.com/unlock-the-power-of-data?tid=3408.

About Experian QAS
Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today's dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.

For more information, please visit http://www.experian.com/marketingservices.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2013 was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.