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L'ATTITUDE Continues Commitment Of Elevating The Next U.S. Latino Superstars In Entertainment As Part Of LATINXT Initiative

LATINXT aims to be the premier launching pad for presenting new content and celebrating the U.S. Latino voices creating cultural and economic impact in the media

SAN DIEGO, Sept. 16, 2020 /PRNewswire/ -- As part of their world-first, livecast, interactive event, L'ATTITUDE has unveiled their 2020 LATINXT List. Launched in 2018 with actor and entrepreneur Zoe Saldaña and filmmaker Robert Rodriguez – and later earning the endorsement of multi-hyphenate artist Lin-Manuel Miranda – this year's LATINXT list is an exciting ensemble of superstars in the making, many of whom will be spotlighted during the virtual event on Thursday, September 24th, 2020.

Mariana Da Silva (left), founder of El Cine, and 2019 LATINXT honoree, Camila Mendes, during last year's conference.
Mariana Da Silva (left), founder of El Cine, and 2019 LATINXT honoree, Camila Mendes, during last year's conference.

As the only business and media event focused on the New Mainstream Economy driven by U.S. Latinos, L'ATTITUDE introduced the groundbreaking LATINXT initiative to recognize and uplift breakthrough Latinx talent who are redefining the New Mainstream. The full list of nearly 40 Latinx creatives amounts to a multidisciplinary pipeline of talent that includes showrunners, writers, directors, producers, actors and trailblazers in the LGBTQ+ space. Notable honorees include Grammy-winning musical artist Leslie Grace, Melissa Barrera of Starz's Vida, and Isabela Merced, who played the titular character in Dora and the Lost City of Gold and who is now establishing herself as a flourishing musical artist.

Multi-platinum Grammy winner, entrepreneur, and official L'ATTITUDE partner, Emilio Estefan, is thrilled to be celebrating the promising young talent, as well as the growing influence of U.S. Latinos' voices overall through the event's programming. "The first two years of this event have attracted world-class celebrities, breakthrough talent, and national media attention, so we're really excited about the robust lineup this year, and we can't wait to showcase all the artistry that's positively impacting American culture and helping to redefine the New Mainstream," said Estefan.

Below is the full list of creatives on the rise that comprise the 2020 LATINXT list:

  • Performance:

  • Director:

  • Writer:

  • Producer/Showrunner:

  • Music:

  • Trailblazers – LGBTQ+:

The L'ATTITUDE event agenda will feature four days of virtual sessions covering business, finance, politics, sports, and entertainment, including panels on Latin music, upcoming streaming, film, and TV content, and the emerging talents on the LATINXT List. The LATINXT panels will take place on Thursday, September 24th, spanning topics that include Latinx talent on the rise in Hollywood, an early look at Warner Bros.' highly anticipated musical film In the Heights, and a 1:1 spotlight on Isabela Merced's skyrocketing career in music and film. Additional entertainment-focused panels will spotlight Nickelodeon's role as a leader in diverse programming for children, and STX's upcoming film Greenland with stars Morena Baccarin and Gerard Butler.

L'ATTITUDE was created to showcase the contributions of U.S. Latinos across multiple industries, as well as to help enlightened leaders gain a deeper understanding of U.S. Latinos' crucial role in fueling the New Mainstream Economy. "We launched our LATINXT initiative to not only celebrate those individuals who are already making an impact in the media, but also to do our part to help close the gap in representation within the entertainment industry. We're proud to provide all of these talented creatives with this platform to help them gain further recognition – among both their peers and decision-makers – so they can reach the next level of their careers," said Sol Trujillo, L'ATTITUDE co-founder. 

In addition to the scheduled LATINXT and accompanying entertainment sessions, the virtual forum will feature discussions with Pitbull, Eva Longoria, Emilio and Gloria Estefan, and many more prominent figures. The event will also bring together leaders from Nike, Bank of America, BlackRock, Verizon, United Airlines, Walmart, Wells Fargo, American Express, and Target, among others, along with leading national media partners like MSNBC, CNBC, Telemundo, The Wall Street Journal, Barron's, and Dow Jones MarketWatch.

To learn more about the LATINXT initiative, scheduled programming, and to register for the event, visit www.lattitude.net.

The brainchild of international business executive Sol Trujillo and NAHREP Co-Founder and CEO Gary Acosta, L'ATTITUDE hosts a world-class slate of CEOs, celebrities, economists, educators, entrepreneurs, journalists, politicians and industry influencers at its annual conference. Participants engage in open dialogue about the latest facts and data regarding the New Mainstream Economy and the U.S. Latino cohort that is driving it. As the name implies, L'ATTITUDE is about staying on course to a growing and sustainable economic future for America. U.S. Latinos, our country's largest, youngest and fastest-growing cohort, represent nearly 1 in 5 Americans, nearly 1 in 4 millennials, nearly 1 in 3 alphas, and account for over $2.3 trillion in GDP, making it the 8th largest economy in the world if it were a stand-alone country. L'ATTITUDE features presentations, panel discussions, interactive sessions, and entertainment featuring leading celebrities. For an informative video on this year's conference visit: https://lattitude.net/2020-event-overview/#440171996.


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