DALLAS, TX / ACCESSWIRE / November 29, 2018 / A Dallas based High-Value Case Expert for Law Firms published an article on our sister website entitled "Online Video, Social Web – New Wave" which briefly discussed the emergence of online videos and social web. Fast forward to today, now videos are considered among the top content marketing trends. Let's check the statistics on how videos have become so popular these days.
Statistics That Prove How Popular Videos Are Nowadays
According to Video Brewery, the average user spends 16 minutes and 49 seconds watching video ads alone every month.
On the other hand, the total number of active YouTube users as of January this year has reached 1.57 billion. Among these users, 300,000 are paying subscribers. These users' average video viewing time is 40 minutes per session.
Wistia also revealed that most people spend 2.6x more time on web pages that contain videos than those without. VidYard also reported that marketers who use video as part of their content marketing increase their profits 49 percent faster than those who are non-video users.
In a survey published last year by Wyzowl, videos emerged as one of the top content marketing tools many businesses find extremely effective in promoting their products, brand, and services. Among those they surveyed, 94 percent see the use of videos as an effective tool, and 81 percent of them saw an improvement in sales.
With these facts and numbers, it's just fair to claim that videos are definitely one of the top content marketing tools being used in the past few years, as well as this year and maybe beyond.
How to Create a Video to Promote Your Business Online?
It is not difficult to create a video, upload, and then share it, but when it comes to content marketing, you should have a basic strategy to reach your target viewers effectively and achieve desirable results.
Here are the basic steps you need to keep in mind:
1. Provide the purpose or goal of your video.
Before you can start creating anything, you should first set a goal so that you won't have any difficulty measuring your results later.
You should either want your video to be informative, entertaining, or educational, but you should always specify what you need to achieve after releasing it.
2. Decide which topic you want to tackle or problem you want to solve.
This decision is very crucial to be able to create a video that can bring an impact to your target viewers. Keep your focus on valuable topics and those that can help solve the current dilemma of your viewers.
For example, if you are a law firm that specializes in divorce, a video that tackles the legal options of a spouse with an unfaithful partner can bring guidance or solution to those currently in that situation.
3. Determine the runtime length of your video.
Another crucial aspect of creating a video is to decide its length. Most viewers these days have a short attention span; therefore it is important to remember, and to make the video short but packed with useful information.
4. Always include a call to action.
This step is another important part of your video that you should never take for granted. It's the CTA that commands your viewers to take action after watching your video.
You may direct them to your website, ask to leave a comment, direct them to call your number, or even ask them to share your video to help others who are also undergoing the same problem.
5. Find the best places where you can upload your video.
You have to decide if you only want to upload your video on your webpage or if you also want to feature it on your social media pages and other free hosting services such as YouTube, Vimeo, or Wistia.
Uploading your videos on other hosting services, especially on YouTube, can help you increase your chances of reaching your target viewers who haven't visited your website or haven't known your business yet.
Lastly, if you want to make the most of your video, you can create an ad from it and upload it to YouTube as an advertisement. Here are the steps on how to set-up a YouTube ad.