Le Vian Is Celebrating the 20th Anniversary of the World's Rarest Diamonds With a Capsule Collection
From the red carpet to the aisle, diamonds are—as Marilyn Monroe so aptly put it—a girl's best friend. And with that logic, some of the world's rarest diamonds are bound to attract a VIP best friend base—think Rihanna, Jennifer Lopez, Taylor Swift, Madonna and more.
Le Vian is celebrating 20 years of their signature Chocolate Diamonds, the natural fancy color brown diamonds that are not too dark or light in color that adorned Rihanna's neck at the 2018 Grammy Awards and JLo's ears on the cover of Harper's BAZAAR. The brand first introduced Chocolate Diamonds in 2000, with a "chocolate and vanilla diamond" collection, and has since evolved the look to include their latest ombré creations of chocolate and nude diamonds, which span the spectrum of the stone's shades.
Le Vian's rich history in the fine jewelry world can be traced back to 1746, when the the Shah of Iran conquered India, and chose the LeVian family to guard the royal jewels—including the Koh-i-Noor diamond, which is currently housed in the Royal Family's Crown Jewels in the Tower of London. It's no surprise that the LeVian family is now the leading purveyor of one of the rarest diamonds in the world, given their deep understanding of the finest jewels in the world, passed down for multiple generations.
No inclusions, superior clarity, natural color, fancy color, and sustainable sourcing are required for a diamond to be considered a Chocolate Diamond, leaving only 4% of the world's brown diamonds to select from. In the past year, no more than 100 Chocolate Diamonds larger than 1.5 carats were found, and given the closure of Australia's Argyle Mine, the leading source of Chocolate Diamonds and pink diamonds in the world, that number is expected to drop significantly, making Rihanna's favorite red carpet pieces that much more rare.
Le Vian has celebrated their signature stone in the past with a trademarked in-store chocolate scent, but in celebration of the 20th anniversary of their trademarked stone, the brand is launching a limited-edition capsule collection of Chocolate Diamond rings, available for purchase for a limited time in select stores.
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