LOS ANGELES, CA--(Marketwired - December 11, 2014) - Generation Hustle (GH), a Los Angeles-based lifestyle brand, has partnered with Twentieth Century Fox Consumer Products to launch an exclusive on-demand fashion collaboration featuring iconic imagery inspired by the hit film Dawn of the Planet of the Apes, the latest installment in the blockbuster Planet of the Apes franchise. The progressive product collection features graphic tees, hoodies, hats and accessories for young men and women. The capsule assortment is a true homage to core movie themes and GH's unique interpretation of their iconic looks.
"The opportunity to work with a global brand like Planet of the Apes is exciting and relevant for us. The entire premise behind the rise of the Apes is consistent with our brand message of empowerment. We have done similar lifestyle depictions of metaphoric chains being broken using apes in the past. This made our collaboration organic and seamless," explains Frank Harris, President of Generation Hustle.
To commemorate the launch, Generation Hustle will host a signature launch event at the Melrose and Fairfax store in West Hollywood on Saturday, December 13, from 7pm to midnight. Prior GH events have been attended by a slew of celebrities and Top Dawg Entertainment artists such as Kendrick Lamar and Ab-Soul.
Product available www.generationhustle.com
About Generation Hustle:
Generation Hustle recently made a splash on the television show The Voice, where both Howie Mandel and CeeLo Green wore matching GH shirts and hats. Generation Hustle is a privately owned company based in Los Angeles, with day-to-day operations led by company owners Dwayne Garrett, Jazman Bennett, and Frank Harris. The apparel brand offers graphic tees, hats, polo shirts, an assortment of jackets and active wear for young men, women and teens. GH brands focus a portion of its business on charitable efforts.