SAN FRANCISCO, March 27, 2017 /PRNewswire/ -- Leanplum, the leader in mobile marketing, announced day one support for the new capabilities of iOS 10.3, the update Apple launched today. As the first to support iOS 10.3's new features, Leanplum is empowering mobile marketers to capitalize on the newest innovations in app engagement, such as dynamic app icons and built-in App Store reviews.
Dynamic App Icons
Together Leanplum and iOS 10.3 enable app teams to dynamically change their app's icon and personalize to each user. Marketers can easily A/B test different icons to determine which drives the best engagement.
Mobile app teams can now personalize their icon based on an individual user's location, interests, language, behavior, and more. Through dynamic icon changes, apps can inform users of special deals, promos, or holiday suggestions, communicating pertinent information directly from the home screen. For example:
- A travel app could alter its icon color to match a user's loyalty status
- A weather app could use illustrations in its icon to depict local forecast
- A retail app could change its icon during a time-sensitive sale
Integrated A/B Testing
With Leanplum, mobile app teams don't have to build their own logic to modify or A/B test the app icon. Marketers can easily serve dynamic app icons in many variations and test for the best performer before a full rollout. This gives app teams more actionable insights into the performance of new designs, seasonal campaigns, user preferences, etc. to continually improve customer delight and app performance.
Built-In App Store Reviews
Leanplum has found that brands who run campaigns prompting reviews from their most engaged users can improve App Store ratings by ½ to 1 additional stars. In iOS 10.3, Apple now lets users submit app reviews inside the app, rather than routing users to the App Store. This change will increase the likelihood of a review, and reduce interruption to the user flow.
To curb overuse, Apple's App Reviews API will restrict app publishers from asking users to review their app more than three times per year. Leanplum enables marketers to segment their most engaged users and ask for a review at the perfect time. By A/B testing a variety of approaches, marketers can get the most from limited review requests to drive up five-star App Store reviews.
"The mobile app marketplace is more crowded and competitive than ever before. However, iOS 10.3 ushers in exciting new capabilities to help mobile marketers personalize their apps, drive greater user engagement, and deliver business growth," said Momchil Kyurkchiev, Leanplum co-founder and CEO. "In today's complex marketing world, Leanplum is on a mission to make mobile marketing easier, and being the first to deliver support for iOS 10.3 underscores our dedication to our customers and their growing success."
Leanplum is building the marketing cloud for the mobile era. Its integrated platform delivers meaningful user engagement across both messaging and the in-app experience. Leanplum offers Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics — all in a single solution.
Top brands such as Lyft, Macy's, and Tinder trust Leanplum to create impactful relationships with their mobile users. Leanplum sends over 550 million push notifications each month, and tracks more than 14 billion daily user actions. Leanplum was founded in 2012 by former Google engineers with years of experience in optimization and has received over $46M in funding from top-tier VCs like Canaan Partners, Kleiner Perkins, and Shasta Ventures. Discover more at www.leanplum.com.
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