It doesn’t take a playoff berth to secure every No. 1.
LeBron James has the most popular jersey in the league and the Los Angeles Lakers hold the top spot in team merchandise sales, per a release from the NBA and NBA Players Association.
James and the Lakers edged out Stephen Curry and the Golden State Warriors for the respective accolades. Curry held the title of most popular jersey for three consecutive seasons and the Warriors had the most merchandise sales over the same span. As in the NBA Finals, James and his Cleveland Cavaliers fell into second place.
Most popular jerseys in 2019
James and Curry swapped spots and were joined in the top three by MVP candidate Giannis Antetokounmpo, who jumped up one spot from last year.The Greek Freak” was ranked ninth in 2017.
The Philadelphia 76ers’ Joel Embiid finished fifth for a career-high in jersey sale rankings. They led with three of the top 15.
Dallas Mavericks rookie Luka Doncic premiered at No. 13.
Miami Heat superstar Dwyane Wade rejoined the list in his ultimate season, finishing 11th, and Oklahoma City Thunder’s Paul George also made a return for the first time since 2016.
LeBron James, Los Angeles Lakers
Stephen Curry, Golden State Warriors
Giannis Antetokounmpo, Milwaukee Bucks
Kyrie Irving, Boston Celtics
Joel Embiid, Philadelphia 76ers
James Harden, Houston Rockets
Russell Westbrook, Oklahoma City Thunder
Kevin Durant, Golden State Warriors
Ben Simmons, Philadelphia 76ers
Jimmy Butler, Philadelphia 76ers
Dwyane Wade, Miami Heat
Paul George, Oklahoma City Thunder
Luka Doncic, Dallas Mavericks
Damian Lillard, Portland Trail Blazers
Jayson Tatum, Boston Celtics
Most popular teams in merch sales
All but one team on last year’s list remained in 2019, though they all moved around.
Lakers merchandise was a hot-ticket item in James’ first season on the West Coast. The team was ranked fourth last year. The Boston Celtics moved from fifth to third, bumping the 76ers down to fourth.
The Cavaliers, ranked second, fell off the list completely. The Toronto Raptors joined the top 10 at No. 8.
1. Los Angeles Lakers
2. Golden State Warriors
3. Boston Celtics
4. Philadelphia 76ers
5. Milwaukee Bucks
6. Chicago Bulls
7. Oklahoma City Thunder
8. Houston Rockets
9. Toronto Raptors
10. New York Knicks
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