Unveiled at the 2016 Electronic Entertainment Expo, the first trailer for "The Legend of Zelda: Breath of the Wild" has become Nintendo's most viewed on its YouTube channel, but it's Xbox which proved most engaging overall during 2016 Electronic Entertainment Expo.
Expectation had been building since 2013 and even more so after a brief glimpse at the Electronic Entertainment Expo in 2014.
But it was at E3 2016 that Nintendo finally presented the first full trailer for "The Legend of Zelda: Breath of the Wild," a game currently due in 2017.
As the 19th core entry to a franchise 30 years old this year, "Breath of the Wild" is to allow new levels of player freedom, Nintendo had said.
Nintendo took the unusual step of making "Breath of the Wild" its overriding focus at the annual games event, with it due to launch on the current Wii U console as well as a new console concept yet to be revealed.
Five days on from a June 15 upload to YouTube and the gamble appears to have paid off, the official game trailer for "The Legend of Zelda: Breath of the Wild" ticking past 6.3m views.
That makes it Nintendo's most viewed YouTube upload, ahead of the Nintendo 2DS console announcement in 2013, as well as material for recent hits "Splatoon," "Super Smash Bros," and a number of Mario games (via Nintendo Everything).
That observation was borne out by data tracking firm ListenFirst, which examined internet search activity and social media engagement around games shown at E3 2016.
Top of its organic search result analysis "The Legend of Zelda: Breath of the Wild," with Sony PlayStation's Nordic "God of War" reboot not far behind.
The best of the rest were, in order, World War I shooter "Battlefield 1," sci-fi choice and consequence adventure "Detroit: Beyond Human," dystopian retro-future title "We Happy Few," robot dinosaur action game "Horizon: Zero Dawn," a very long-awaited "The Last Guardian," survival horror "Resident Evil 7," space opera spin-off "Mass Effect: Andromeda," and post-apocalyptic biker quest "Days Gone."
Even so, for studios as a whole, it was Xbox that won out.
Microsoft's gaming division might only have had one game in the most-searched top ten, but a separate ListenFirst chart drew on measurable consumer interest as a whole and put Xbox top of the tree.
That's because it was a new console revision rather than a game that was turning heads.
Its E3 2016 Live Stream was the event's most engaged Facebook post, its image promoting $79 customizable controllers was top on Twitter, and a trailer for August's 40% smaller Xbox One S enjoyed a similar status on YouTube (via VentureBeat.)
At 9.1m views by June 20, the Xbox One S reel is the second biggest video on Xbox's YouTube, even ahead of the original Xbox One unveiling video (7m) and behind only the cinematic trailer for October's "Gears of War 4."