The Mario Starter Course is to retail for $59.99 USD / €59.99 EUR with a street date of August 1, 2020.
Let's-a go! #LEGOSuperMario launches globally on 01/08. Watch @LEGO_Group's lead designer Jonathan Bennink introduce the Starter Course and get a first look at two upcoming Expansion Sets.— Nintendo of Europe (@NintendoEurope) April 7, 2020
Pre-orders start today: https://t.co/dNZVjPj7tG pic.twitter.com/9fkEni5EWg
Sixty-two years after Nintendo introduced its own shortlived brick line, N&B Blocks, the video game company is teaming up with Lego for an official collaboration.
Enduring company mascot Mario is fronting the collection, with a Mario Starter Course to retail for $59.99 USD (€59.99 EUR).
Intended for children aged 6 and over, the Starter Course contains a special Mario figurine that can collect virtual coins and clash with Goomba mushrooms and Bowser Jr. as players move him over Lego levels they have made.
The Lego Mario has LCD screens in its eyes and mouth and on its chest, and a built-in speaker that can play sounds and music samples from the "Super Mario" franchise.
Lego Super Mario is to launch with two expansion sets, a Piranha Plant Power Slide Expansion ($/€29.99) and Bowser's Castle Boss Battle Expansion ($/€99.99).
Lego fan site StoneWars projects more than a dozen items in the Lego Super Mario range, with prices starting at €3.99 for a blindbag and other pricing tiers set at €9.99, €19.99, €49.99.
Meanwhile, a Monty Mole & Super Mushroom expansion has been discovered within the online Lego Shop, priced at $14.99.
The line represents an evolution of Nintendo's interest in toy-game hybrids.
Nintendo introduced cardboard self-assembly range Nintendo Labo for the Nintendo Switch console in April 2018.
A collaboration with Universal Parks & Resorts has led to interactive Super Nintendo World theme park areas, the first of which was projected to open at Universal Studios Japan in mid-2020.
However, Universal Studios Japan is one of 100 leisure and tourist attractions currently closed as part of temporary measures taken against the COVID-19 coronavirus pandemic.
The partnership also extends to a 2022 animated "Super Mario" film developed by Universal Pictures subsidiary Illumination of "Despicable Me," "Minions" and "The Secret Life of Pets" fame.