U.S. Markets closed
  • S&P 500

    3,825.33
    +39.95 (+1.06%)
     
  • Dow 30

    31,097.26
    +321.86 (+1.05%)
     
  • Nasdaq

    11,127.84
    +99.14 (+0.90%)
     
  • Russell 2000

    1,727.76
    +19.77 (+1.16%)
     
  • Crude Oil

    110.30
    +1.87 (+1.72%)
     
  • Gold

    1,807.40
    +5.90 (+0.33%)
     
  • Silver

    19.86
    +0.19 (+0.98%)
     
  • EUR/USD

    1.0428
    +0.0001 (+0.0104%)
     
  • 10-Yr Bond

    2.8890
    0.0000 (0.00%)
     
  • Vix

    26.70
    -2.01 (-7.00%)
     
  • GBP/USD

    1.2109
    +0.0006 (+0.0484%)
     
  • USD/JPY

    135.6670
    +0.4920 (+0.3640%)
     
  • BTC-USD

    20,270.03
    +1,091.00 (+5.69%)
     
  • CMC Crypto 200

    420.84
    +0.70 (+0.17%)
     
  • FTSE 100

    7,232.65
    +64.00 (+0.89%)
     
  • Nikkei 225

    26,153.81
    +218.19 (+0.84%)
     

Leo Burnett Design rebrands ROM to help realize their vision as a world-renowned cultural institution

·2 min read

A bold and timeless design that launches ROM into its next era

TORONTO, June 10, 2022 /CNW/ - Leo Burnett Design takes on rebranding Canada's largest Museum, to help transform ROM (Royal Ontario Museum) into a dynamic new presence for the 21st century.

Leo Burnett Design rebrands ROM to help realize their vision as a world-renowned cultural institution. (CNW Group/Leo Burnett Design)
Leo Burnett Design rebrands ROM to help realize their vision as a world-renowned cultural institution. (CNW Group/Leo Burnett Design)

"Our visual identity is our first impression with people. It had to be bold and contemporary, and signal the change that is happening within the ROM walls," says Lori Davison, ROM Chief Marketing & Communications Officer. "We partnered with Leo Burnett Design knowing they could design a world-class identity that would bring our vision to life and create a heartbeat for the brand within the city."

The rebrand includes a new wordmark, a custom typeface, design system and photography by Mike Tjioe and Saty + Pratha. The new visual identity is featured first, in a Union Station takeover and will continue to influence communications, exhibitions, merchandise, ROM magazine, wayfinding and more within the building.

"The new visual identity expresses ROM's vision in an iconic and simple way. The Museum's 13 million objects and natural history specimens were reimagined as an immortal timeline. It uses a typographic approach that expands and contracts allowing people to immerse themselves into any moment in our history," says Man Wai Wong, VP Group Creative Director, Leo Burnett Design. "The identity is truly timeless, because it captures all of time—past, present and future."

The new identity is unveiled in tandem with ROM's Immortal brand campaign. Developed by Broken Heart Love Affair (BHLA), the campaign brings to life the idea that every object in ROM is a portal to powerful stories that live on forever.

ROM, in partnership with Leo Burnett Design, will continue to roll out the evolution of the brand over the coming year.

About Leo Burnett Canada

Leo Burnett Canada is a creative consultancy using strategy, design thinking, communications and experience design to solve the biggest business challenges of the modern age. We believe creativity has the power to transform human behaviour and we use creative in all forms to better the relationship between people and brands. A part of Leo Burnett Worldwide, we operate a global network of over 200 operating units and 96 full-service agencies in 85 countries and is a wholly owned subsidiary of the Publicis Groupe (www.publicisgroupe.com)

SOURCE Leo Burnett Design

Cision
Cision

View original content to download multimedia: http://www.newswire.ca/en/releases/archive/June2022/10/c8291.html