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Leveraged Retail ETF in Play Ahead of Holiday Season?

This article was originally published on ETFTrends.com.

The latest data from the Commerce Department revealed that September saw a mild rise in retail sales, edging higher by 0.1%--a 0.6% rise was forecasted by a Reuters poll of economists, but with holiday season looming, is the Direxion Daily Retail Bull 3X ETF (RETL) in play?

The biggest retail ETFs based on total assets have struggled the past month-- SPDR S&P Retail ETF (XRT) , Amplify Online Retail ETF (IBUY) and VanEck Vectors Retail ETF (RTH) . However, the weakness in the retail sector could potentially make way for discounted buying opportunities as retailers begin to up the ante on hiring ahead of holiday shopping season.

Retailers like Target are raising its seasonal hires by 20%, while online retailers like Amazon expect to employ 100,000 workers.

“In a period of near full employment, retailers, logistics firms, transport, and warehousing are competing for talent and upping their employee offerings this holiday season to attract potential workers,” said Andrew Challenger, vice president of Challenger, Gray & Christmas, according to Reuters.

RETL seeks daily investment results of 300% of the daily performance of the S&P Retail Select Industry Index. RETL invests in securities found within the index, which is a modified equal-weighted index that measures the performance of the stocks comprising the S&P Total Market Index.

Related: Traders Are Betting on a Small-Cap Rally

The spate of bankruptcies from brick-and-mortar retails stores could be spooking investors as Sears Holdings filed for bankruptcy protection on early Monday after 125 years in business. The retail store is expected to shutter 142 stores by the end of the year with liquidation sales expected to begin shortly.

Despite capital injections from billions of CEO Eddie Lampert's own funds the last five years, Sears was mired in debt with a $134 million debt payment due, which was the proverbial nail in the coffin.

"While we have made progress, the plan has yet to deliver the results we have desired," Lampert said in a statement Monday. Lampert said that bankruptcy was the best option in order for the company to eliminate its debt and "become a profitable and more competitive retailer."

Furthermore, the retail market, like the rest of the sectors, are recovering from last week's equities sell-off. The Dow Jones Industrial Average posted a 1,300-point loss in two consecutive sessions before rallying by almost 300 points to end last week's trading session.

However, this week's trading session thus far has been highlighted by volatility rearing its ugly head for risk-averse investors, but for those who don't mind seeing the red in stock prices, it's a welcome sign as a discount to buy into retail ETFs. Even with the latest closures occurring in the age-old brick-and-mortar retail businesses, these same companies are expanding their internet presence to enhance their online retail experience.

"The traditional division between online and in-store retailing continues to shift and blur," Marshal Cohen, NPD Group's chief industry advisor, said in a statement. "Traditional store retailers are upping their online games these days, while they are also finding ways to drive traffic to stores with improved efficiency, more entertaining shopping experiences and better value. Online retailers are also finding ways to blur the retail divide in their own ways, offering lower prices and shipping options that get products to consumers faster than ever."

For more information on the consumer sector, visit our consumer discretionary category.