U.S. Markets closed

LifeApps Announces Upcoming Launch of "Core Grip" and Accompanying Golf Workout Digital Fitness Training System

SAN DIEGO, CA--(Marketwire - Nov 21, 2012) - LifeApps Digital Media Inc. (the "Company") ( OTCQB : LFAP ) ( OTCBB : LFAP ), an emerging growth company and designer of apps and next-generation social networks for sports, health, fitness and entertainment enthusiasts, today announced the upcoming launch of the Core Grip retail product for golf players. Core Grip is designed to improve one's overall golf fitness levels and core stability resulting in increased performance in club speed and accuracy. It will be packaged with a free download of the Core Grip Golf Workout digital fitness training system, available as an app for mobile devices.

LifeApps will be launching the new Core Grip golf product at the 60th Annual PGA Merchandise Show at the Orange County Convention Center in Orlando, Florida, January 24 - 26, 2013. Core Grip will be available for live demonstrations at booth #585, located in the new Golf Fitness section of the show titled "FIT to W.I.N." The new FIT to W.I.N. pavilion is sponsored by the Titleist Performance Institute and will focus on health benefits of golf along with the programs and products that aid in increasing performance.

"We are excited to showcase the Core Grip in addition to the Core Grip Golf Workout digital training tools and applications," said Dr. Peter Mackay, the developer of the Core Grip system for LifeApps and Founding Member of the Titleist Performance Institute Advisory Board. "The Core Grip training system will incorporate golf specific exercises and functional training drills that will improve overall fitness levels, core strength and stability -- resulting in increased club speed, power, control and distance."

LifeApps CEO Robert Gayman commented, "Core Grip is another stellar product that has been added to our growing portfolio of sports and fitness solutions, spanning physical retail products, digital magazines and mobile apps. Although many details must wait until launch, we look forward to the full unveiling of the Core Grip and its digital training system at the PGA Merchandise Show in January."

Held every year, the PGA Merchandise Show has evolved into a comprehensive multi-purpose business platform over the past 60 years. The PGA Merchandise Show plays host to 41,000 golf industry professionals and over 1,000 golf related brands and products from all over the world. It is the one place to find everything new in golf equipment, apparel, accessories, products & services. The event focuses on every aspect of golf, with PGA professionals, general managers and industry leaders forming a dynamic community to see current vendors, discover new products and network with industry peers.

About LifeApps Digital Media Inc.

LifeApps Digital Media Inc. ( OTCQB : LFAP ) ( OTCBB : LFAP ), an emerging growth company, is a designer of sports, health, fitness and entertainment publications and next-generation social networks. As part of its various product launches, the company is becoming a leading authorized developer, publisher and licensee on Apple iOS -- iPhone, iPod touch, and iPad devices. Through LifeApps' multi-sport and fitness offerings, including its latest digital magazine app, YouWorkout, subscribers benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes.

For more information about LifeApps and its latest digital media offerings, please visit: www.LifeAppsMedia.com.

Forward-Looking Statements

This release contains "forward-looking statements" as that term is used under the federal securities laws. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. These forward-looking statements are subject to various risks and uncertainties that could cause LifeApps' actual results to differ materially from those currently anticipated, including risks and uncertainties relating to the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the Securities and Exchange Commission (the "SEC") including the Company's current report on Form 8-K relating to the reverse merger filed with the SEC on September 25, 2012. The Company does not undertake to update these forward-looking statements.