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LifeApps Digital Media Inc. Engages Trilogy Capital Partners to Lead Financial Communications and Investor Relations Initiatives

SAN DIEGO, CA--(Marketwire - Oct 17, 2012) - LifeApps Digital Media Inc. (the "Company") ( OTCQB : LFAP ) ( OTCBB : LFAP ), an emerging growth company and designer of apps and next-generation social networks for sports, health, fitness and entertainment enthusiasts, today announced the engagement of Trilogy Capital Partners to lead its financial communications and investor relations initiatives.

Trilogy is a New York-based financial communications firm providing strategic positioning and investor relations support for dynamic and fast growing companies. Trilogy's mandate is to drive investor awareness for LifeApps as the company capitalizes on the rising demand for highly interactive digital publications and customized health, sports and entertainment apps on today's latest mobile devices and tablets. Trilogy will aim to generate sustainable market interest in LifeApps, while supporting the organization's commitment to growing revenues, earnings and shareholder value.

"The depth of market experience represented by the Trilogy team, combined with the high-growth focus of LifeApps on the digital mobile and tablet scene, make the timing of this relationship ideal," Robert Gayman, CEO of LifeApps Digital Media Inc. "Together with Trilogy, we intend to use all the communication channels available to disseminate and distribute a robust stream of news and information supporting maximum transparency so we can keep the financial community apprised of our ongoing successes."

Trilogy's responsibilities under the agreement include ongoing contact with prospective institutional and retail investors, as well as the distribution of news, research and information to current LifeApps shareholders and potential investors. Trilogy will also manage outreach and presentations to institutional investors and others in the national and international financial community.

LifeApps recently announced the successful completion of its reverse merger (now trading under the symbol "LFAP") on September 20, 2012, as well as its contemporaneous raise of $1.2 million through a private offering. Freshly capitalized, LifeApps is deploying a series of strategic initiatives to enhance its apps and digital product offerings across numerous mobile phones and tablets including the iPad, iPhone, Kindle Fire and leading Android devices.

About LifeApps Digital Media Inc.

LifeApps Digital Media Inc. ( OTCQB : LFAP ) ( OTCBB : LFAP ), an emerging growth company, is a designer of sports, health, fitness and entertainment publications and next-generation social networks. As part of its various product launches, the company is becoming a leading authorized developer, publisher and licensee on Apple iOS - iPhone, iPod touch, and iPad devices. Through LifeApps' multi-sport and fitness offerings, including its latest digital magazine app, YouWorkout, subscribers benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes.

For more information about LifeApps and its latest digital media offerings, please visit: www.youworkout.com.

Forward-Looking Statements

This release contains "forward-looking statements" as that term is used under the federal securities laws. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. These forward-looking statements are subject to various risks and uncertainties that could cause LifeApps' actual results to differ materially from those currently anticipated, including risks and uncertainties relating to the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the Securities and Exchange Commission (the "SEC") including the Company's current report on Form 8-K relating to the reverse merger filed with the SEC on September 25, 2012. The Company does not undertake to update these forward-looking statements.