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LifeClips Special Letter to Shareholders

CHARLOTTE, NC--(Marketwired - Mar 17, 2016) - LifeClips, Inc. ( OTC PINK : LCLP ), a leading innovator of cameras for life events, today issued the following Special Letter to Shareholders from its Founder and Chief Executive Officer, Robert Gruder.

Dear Shareholder:

LifeClips' recent transition to a publicly traded company was a major milestone for our company. I would like to welcome all of our new shareholders, and take this opportunity to discuss our position, strategy and goals for the next twelve months. Our company has targeted growth markets for the consumer as well as the law enforcement and public services with technology that just a few short years ago was not available.

Addressable Market:
Action cameras are used to not only capture extreme action sports activities but are also used by families and vacation activities as well. In fact, families are the number one consumers of action cameras. These cameras can capture high-speed and high-quality images. Regular cameras are not designed for rugged conditions, including extreme weather. Additionally, many users of action cameras simply need secure mounts while performing some type of activity that eliminates the ability to use a mobile device. Action cameras are compact, lightweight, designed for rugged conditions, and can be worn by the person or mounted on vehicles, sports apparel, or in places where mobile devices cannot reach.

The worldwide action camera market grew by 44% in 2014 reaching 7.6 million units, with a staggering retail value of $3.2 billion. This figure does not even include accessories sales. Unit sales rose 38% in North America and 114% in the Asia Pacific region. The analysts forecast the Global Action Camera market to grow at a CAGR of 22.2 percent over the period between 2014-2019.

Innovative Offering:
LifeClips is introducing innovative new models of action cameras in the first quarter of 2016. The cameras will be the first to offer live streaming as part of the applications. The cameras will have the following standard features:

1. Pivoting lens that moves up/down and right/left
2. Android or IOS App to control the camera functions and streaming
3. 2-inch intuitive touch screen
4. Waterproof case with external mounts for standard camera accessories
5. Large, simple to use, convex record button
6. 16 MP still images
7. External battery clip case with external mounts
8. 32GB of memory, expandable to 128 GB

LifeClips plans to offer three models of cameras: a standard body type lower priced model, a standard body type design that can record either horizontally or vertically and live stream, and a patent pending remote camera that will have a slim profile with an actuating lens for those hard to reach shots. Now, a user can capture the same event from two perspectives. We see a strong demand by users to want to capture different angles of an event, just like when you watch a sports show or movie on TV. Imagine a skate boarder now having a camera on his body and one under his skateboard. Or parents at a soccer match with one camera filming from the parent's perspective and one from their child's. These features create an entirely new world of options for our customers.

Live streaming is here to stay. Evidenced by Twitter's Periscope for mobile devices, which has quickly accumulated over 10 million users. We hope to introduce LifeClips cameras that will allow users to stream live their own individual life situations. Weddings, graduations, concerts, etc. can now be seen all over the world. Links to the live stream are established in the LifeClips App which allows for public or private viewing. Videos and pictures can also be pushed to Facebook, Twitter or any social media site.

The price point will enable many more users to purchase the LifeClips cameras. The cameras will be sold individually with anticipated prices ranging from $149 to $199 or bundled for $299 to $349 depending on what the user wants.

Near term Goals:
Establish retail distribution agents and outlets in North America, Asia, Europe.

Create applications to monetize the picture/video content created by users of our cameras.

Create new markets/applications for our cameras. Because the LifeClips cameras can live stream, we believe that a significant market growth opportunity is available for our business such as home inspections, realtors providing live tours, medical collaboration, law enforcement cameras, and online learning.

Expand markets with our cameras such as smart home devices like doorbells, locks, security, and home controls.

LifeClips wants you to know how important our shareholders are to us. We have taken into consideration what larger competitors have done right and what they have done wrong. This knowledge shall benefit our growth and profitability for the future. Thank you for your confidence and trust as part of our growing family of shareholders and users.

Robert Gruder, Chief Executive Officer

Safe Harbor Statement
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: LCLP encourages those interested in our Company to rely only on information included in our filings with the United States Securities and Exchange Commission which can be found at www.sec.gov. Statements released by Life Clips, Inc. that are not purely historical are forward-looking within the meaning of the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding the company's expectations, hopes, intentions, and strategies for the future. Investors are cautioned that forward-looking statements involve risk and uncertainties that may affect the company's business prospects and performance. The company's actual results could differ materially from those in such forward-looking statements. Risk factors include but are not limited to general economic, competitive, governmental, and technological factors as discussed in the company's filings with the SEC on Forms 10-K, 10-Q, and 8-K. The company does not undertake any responsibility to update the forward-looking statements contained in this release.