NEW YORK, NY--(Marketwired - Jul 26, 2013) - Lincoln Center, the world's leading performing arts center, has launched a new video portal LincolnCenter.org/watch. The media gallery provides a new destination to discover high-quality video content showcasing artists, performances and other events across the Lincoln Center campus.
"This performing arts content destination is the latest addition to Lincoln Center's growing online media offerings," said Elizabeth W. Scott, Chief Media and Digital Officer, Lincoln Center for the Performing Arts. "We are committed to using digital platforms like our new video portal to both facilitate the discovery and expand the reach of Lincoln Center's world-class performing arts offerings, and its featured artists -- activities core to our mission." The site is powered by Magnify.net, a leading provider of cloud-based video curation solutions to online publishing brands and ad networks.
"Lincoln Center is known around the world as one of the finest curators of the performing arts. By allowing their editorial vision to reach beyond New York, Lincoln Center has embraced the web in an entirely new way -- gathering and curating video from artists that deserve to be experienced by audiences around the world," said Steven Rosenbaum, author of Curation Nation and CEO of Magnify.net
This new video portal will feature five channels of Lincoln Center related video content. Users can browse video content both by channel and by performing arts genre, and can easily share videos through social media. New content will be added regularly.
"For organizations who have important footprints in the physical world, the question of how to embrace the web is often tricky. Lincoln Center has expanded their curatorial mission to embrace web video -- and in doing so are providing an extraordinary service to both the arts world and new audiences for Classical Music, Dance, Jazz, Opera, and Theatre."
The video portal features more than 90 videos, including short- and long-form interviews with a wide range of world-class artists spanning genres including classical music, jazz, opera, dance, theater and cinema. In addition, videos about future Lincoln Center events, Live From Lincoln Center episodes, and other performance web-streams.
The Magnify.net platform provides video curation, discovery and monetization solutions to more than 90,000+ publishers, ecommerce sites, and communities. Users can immediately deploy a Curation strategy by enabling them to leverage their best assets and combine them with those curated and hosted. For more information, visit www.Magnify.net.