LinkedIn is synonymous with email spam for many users, and their latest announcement isn't going to help their reputation. According to Recode, the company (which is now owned by Microsoft) is going to start selling autoplay video ads that users will see in their feeds. The good news here is that the videos will play without sound.
The company was late to the video party, debuting "Influencer" videos just last year, but it seems to have doubled down on the strategy since then. Since then, they've also added a video creation tool that allows users to record and post clips to their feed. Video posts are shared more frequently than other types of posts on LinkedIn -- up to 20 times more often, according to Recode. It makes sense that they'd want to make some revenue off of them.
Sudeep Cherian, LinkedIn's head of product marketing for ads, says that video advertising is a "must-have" for the professional networking service. They're currently testing the product with a small group of marketers, but will expand the option to anyone who purchases advertising on the platform eventually.