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Linktree Creator Report Reveals Key Insights on Global Creator Economy

·4 min read

The first-of-its-kind survey uncovers 2 in 3 creators have never collaborated with a brand on social channels and market size insights among other key findings

MELBOURNE, Australia, April 20, 2022 /PRNewswire/ -- Today, Linktree, the link-in-bio category leader and creator enabler, released its proprietary 2022 Creator Report of key trends and industry insights with data from more than 9,500 creators across the globe.

Linktree's 2022 Creator Report
Linktree's 2022 Creator Report

Linktree's ground-breaking research has uncovered one of the industry's greatest mysteries - just how large is the burgeoning creator economy? According to the data, there are 200 million individuals using their influence, creativity, or skills to aggregate and monetize their audience.

Five key findings stand out from the survey results:

  • Despite popular belief, the creator economy has expanded well beyond sponsored Instagram posts:

  • Niche creators are seeing unexpected success:

  • Creators are leaving money on the table with a significant opportunity to monetize:

  • It's easier than ever to become a creator:

  • Creators are battling burnout, regardless of income level:

Learn more about the findings of the 2022 Creator Report here

Alex Zaccaria, co-founder and CEO of Linktree, shares: "It is impossible to imagine our online ecosystem without creators. Without them, it simply would not exist and their influence and prominence is growing by the day. Our team's mission is to develop products and integrations for creators that evolve with them and make their lives easier. The feedback we are driving as a business enables that process and demonstrates why we built this business in the first place - for our creators. For many creators, finding ways to monetize their passions has been a challenge we are more determined than ever to solve."

Eric Jacks, Chief Strategy Officer, Collab, Inc. who partnered with Linktree on this research, says: "68% of part-time creators make less than 1K. This vital research underscores how difficult it can be to be a creator, and just how important it is for creators to find partners, platforms, and services that streamline monetization opportunities. Linktree does just this, acting as a gateway to other revenue streams that contribute to monthly income and makes the creators job a little easier."

Creators can use Linktree to streamline their online identity, and to showcase and personalize their profile in the following ways:

  • Request links, Support Me links, and Affiliate links, all designed to streamline monetization.

  • Payment integrations with Shopify, Square, Venmo, PayPal, Spring, and GoFundMe.

  • Music Links in addition to partnerships with Bandsintown, Audiomack, Soundcloud, and Community partnerships, specifically designed with artists in mind for touring, merchandise, and streaming.

  • Podcast links for creators with podcasts and QR codes for reaching audiences offline too.

These insights from global creators will enable Linktree to continue building new solutions customized to the needs of creators, ensuring Linktree remains easy to use and best promotes streamlining the creator economy at large, developing fresh, leading edge products.

About Linktree
Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem, engage with their audience and monetize their passion. Linktree is among the top 300 most popular website destinations globally, with 1.2 billion unique visitors a month. In 2021 alone, Linktree enabled over 1 million artists to generate 90 million visits to streaming providers – twice as many artists and three times as many clicks as in the year prior. The platform is utilized by more than 24 million creators, artists, and brands globally including TikTok, Selena Gomez, Noah Beck, Bella Poarch, Red Bull, Shawn Mendes, the Los Angeles Clippers, Comedy Central, Dwayne 'The Rock' Johnson, and HBO.

Founded by brothers Alex and Anthony Zaccaria and Nick Humphreys in 2016, Linktree is headquartered in Melbourne, Australia.

For more information visit https://linktr.ee/.

*Beginner creators: Creators with less than 12 months of experience.

Libbie Wilcox


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SOURCE Linktree