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How Barbie has survived for over 60 years in a 'volatile' toy industry

Melody Hahm
Senior Writer
  • T
    Theresa
    I had barbies when I was growing up, never once thought she was anything but a doll. Never thought I was supposed to look like her. I guess I was smart enough to understand even at a young age it was only a doll and not real.
  • g
    geri
    Pregnant Teen Barbie, that’s reality keeping up with the things around them,😁
  • Q
    Quicksilver
    Don't forget the divorced Barbie. Came with all of Ken's stuff.
  • L
    LoquaciousTaciturnity
    My sister has a barbie from the very first factory run. She's has tons of barbies, kens and all those little gimicky sets you could get. She's 72. We had her collection appraised a few years ago at 170 grand. She doesn't collect. These are just the barbies she got growing up and hung on to em'. I once had Mickey Mantle and Roger Maris rookie cards. Who knew? Now I've made myself sad.
  • J
    Jaggles
    I had a hundred barbies growing up and was never once concerned about her looking like me or vice versa. It's a toy. I didn't get mad that my dinosaur toys didn't look like me either.
  • A
    AmyG
    I'm a collector. i don't mind the new dolls, but I do mind how cheaply made they are nowadays. The dolls I have from when I was a kid, and even from 10-15 years ago, are such better quality than what they're making now.
  • E
    Edward
    "The classic blonde Barbie, who was known for her disproportionate body, has grown and reinvented herself into many new versions." Barbie isn't a real person. You know that right?
  • J
    Jason
    Barbie survived because of adult collectors and the fact that Mattel has nothing else.
  • G
    Greg
    Yes, Barbie will keep doing whatever they need to do to make money, because that is what they are in the business of.

    What, you thought it was about loving a child or helping them be healthy?
  • T
    The Brain Butcher
    I bought "The Divorce Barbie" and she came with all Ken's things too.