The filing contains all sorts of long held secrets about the company.
We're going through it now, and updating this post with anything remarkable we learn.
QUICK TAKE: Facebook's ad business is not growing as fast as you'd like, but rates are going up, even as inventory soars, and that's reassuring. The payments business – the way Facebook makes money off FarmVille, etc – grew 500% in the past year, too. Holy cow: Zuckerberg is rich.
2011 Revenue was $3.711 billion vs. $1.974 billion in 2011.
2011 net income (taxed): $1 billion vs $606 million in 2010.
Annual revenue grew 154% from 2009 to 2010 and 88% from 2010 to 2011.
Cash on hand: $3.9 billion
Raising: $5 billion
Ad revenue in 2011: $3.2 billion over $1.9 billion for 2010. There was a 42% increase in ads delivered in 2011. There was an 18% increase in price of ads 2011.
Revenue mix: 2011 85% was advertising. 2010 95% was advertising. 2009 100% advertising.
Payments revenue in 2011: $557 million up from $106 million in 2010.
Zynga is 12% of Facebook's business.
Why increasing ad rates: "improvements in ability to deliver more relevant ads. Product changes to deliver higher interaction."
Quick Take: 88% overall growth y/y is not as impressive as we'd like. 500% growth in payments is very impressive, however. So is increasing the price of ads 18% while increasing ads sold 42%.
845 million users (monthly) 483 million daily – daily is up 43%.
More than 425 million mobile users in December.
Facebook mobile app is most downloaded app on all smartphones.
Quick Take: Those are STUNNING daily numbers.
Mark Zuckerberg owns 28.4% of Facebook. He's worth $25bn+.
Zuckerberg spent $800,000 on airplanes last year.
Dustin Moskovitz, cofounder, owns 7%.
Between her stock, options, unexcercised options, and restricted stock units, Sheryl Sandberg SEEMS to be worth about $2 billion. The math is a little unclear since we don't know if RSUs convert to stock on a 1 to 1 ratio.
Peter Thiel's stake is worth $2.2 billion
Quick Take: Way to go Jim Breyer!
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