SAN FRANCISCO--(BUSINESS WIRE)--
LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the launch of the RampUp website, the online extension of LiveRamp’s RampUp events. RampUp’s digital presence publishes vendor-neutral articles and multimedia content from senior marketing leaders at global brands and platforms. Their contributions highlight consumer-centric solutions to chief marketing officers’ challenges, data-driven marketing strategies and the use of technology to better support people based marketing.
How people perceive, interact and engage with a company at any point in the customer journey is top of mind for all executives. Many are grappling with how to build a customer-obsessed organization. Equipping marketers with the technologies and techniques to truly understand and connect with people is a logical starting point. Yet keeping up with the latest technology, trends and best practices is a constant challenge.
RampUp is an open forum that addresses these pain points by sourcing content from a variety of industry voices, ranging from CMOs to data privacy officers and neuroscientists. Their stories and points of view cover a wide breadth of topics that share a common theme of improving the consumer experience:
- Analyzing new technology trends affecting how people interact with brands
- Building data-driven teams with the right martech stack to support their work
- Balancing the art and science of marketing
- Presenting people-based marketing best practices and use cases
“There are a lot of educational events and content hubs that focus on using technology to solve the challenges facing the marketing industry,” said Anneka Gupta, co-president at LiveRamp. “But the content on RampUp will take a different tact, starting by focusing on what it takes to improve the consumer experience. If we collectively solve for that, we all win. In creating an open forum that allows everyone to share their thinking on best practices to this end, and collaborate and learn from each other directly, we hope to accelerate this trend.”
RampUp allows readers to not only learn more about their industry, but also to get a taste of the high caliber content, speakers and attendees they can expect to see and meet at the next RampUp conference, scheduled to take place March 5-6, 2018 at the Fairmont San Francisco. The event is attended by senior-level marketers from brands, agencies, data providers, platforms and publishers. Executives from Adobe, AMC, Citi, Google, Facebook, Nordstrom, Spotify and TiVo have spoken at previous RampUp conferences.
“[At RampUp] you just feel the vibe, which is like-minded people who are facing similar challenges coming together in a way that allows them to share ideas and collaborate and make new connections,” said Matt Marolda, Chief Analytics Officer at Legendary Entertainment, who spoke at RampUp 2017 on a panel about building a customer-centric company in a digital world.
Confirmed 2018 speakers are listed on RampUp, and more will be added in the months leading up to the conference. RampUp 2018 speakers include Jonathan Mildenhall, former CMO at Airbnb; Marc Ginsberg, Vice President & General Manager for American Express Advance; Kevin Akeroyd, CEO at Cision; and Lisa Donohue, CEO at Publicis Spine, Publicis Group. Session topics range from augmented reality and virtual reality’s impact on mobile advertising to eliminating advertising fraud.
“It’s hard to find something like [RampUp] where you can get access to that many decision makers, that many peers, and that much high quality, best practice, thought-leadership peer-to-peer sharing,” said Akeroyd.
Recorded sessions from RampUp will also be featured on the website, and thought leadership content will foster continued conversations started during the conference and RampUp on the Road summits held throughout the US. Registration for RampUp is now open through the site. To learn more, visit https://rampedup.us/.
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. IdentityLink transforms the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company (ACXM), delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.
RampUp is a martech thought-leadership destination for relevant, best-in-class content that’s hosted by LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. You’ll find insights on the latest digital marketing trends and technologies on our content hub, alongside content from live RampUp events.
For the opportunity to share your stories, resources, and points of view on RampUp, please send your ideas to RampUp@LiveRamp.com.