ANAHEIM, CA--(Marketwire - Feb 6, 2013) - LiveWire Ergogenics, Inc. (
With its national reach, Navigator delivers high quality consumer goods to top "Big Box" grocers, consumer packaged goods companies and independent retailers. The Navigator partners collectively have over 50 combined years of experience with major companies such as Coca-Cola, Frito Lay/Pepsico; Supervalu/American Stores and Campbell Soup Co. Navigator's focus has been on driving and implementing sales and marketing initiatives as well as building sales teams.
Navigator Sales and Marketing specializes in the marketing of niche and emerging brands to a national clientele and they are recognized in the industry as leaders in the area of driving profitable growth.
LiveWire CEO Bill Hodson stated, "For a product like LiveWire Energy™ chews, 'Big-Box' retail usually represents the third level of market penetration after Convenience Stores and Drug and Grocery Stores. With the success we're having at locations such as Albertson's and Northgate Markets, we felt it was the right time to bring in an experienced broker such as Navigator to help guide the company to 'Big-Box' success."
About LiveWire Ergogenics, Inc. (
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.
Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).
LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
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Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote
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