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Liz Claiborne changes name to Fifth & Pacific

NEW YORK (AP) -- Liz Claiborne Inc. has officially changed its name to Fifth & Pacific Cos., the clothing company said Tuesday.

The company announced its name-change plans in January, a move it said was fitting after it sold the Liz Claiborne and Monet brands to J.C. Penney Co. in November. It plans to concentrate on its Juicy Couture, Lucky Brand and Kate Spade labels.

"As we say a final goodbye to the iconic Liz Claiborne name, we know the time is right for a change, and we welcome our bright new future as Fifth & Pacific Companies," CEO William McComb said in a statement.

The company will trade on the New York Stock Exchange under the "FNP" ticker symbol.

Last month Liz Claiborne reported that its first-quarter loss narrowed as sales of its Kate Spade and Lucky Brands goods strengthened.

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