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LL Flooring Launches Exclusive Duravana Hybrid Resilient Flooring

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LL Flooring introduces a new category of flooring that delivers premium performance and style, offering advanced waterproof and dent protection

RICHMOND, Va., November 09, 2021--(BUSINESS WIRE)--LL Flooring, formerly Lumber Liquidators, (NYSE:LL), one of the nation’s largest specialty retailers of high-quality, hard-surface flooring that is dedicated to providing the best customer experience, is introducing new and exclusive Duravana hybrid resilient flooring. Duravana is a stylish, eco-friendly and entirely new category of flooring that combines the best characteristics of traditional flooring with the latest technological innovation to create premium performance floors.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211109005626/en/

LL Flooring introduced Duravana, a stylish, eco-friendly and entirely new category of flooring that combines the best characteristics of traditional flooring with the latest technological innovation to create premium performance floors.

Duravana is 100 percent PVC-free and is made with wood from responsibly managed forests as certified by the Forest Stewardship Council. Duravana’s key features include extreme wear and dent resistance, plus advanced double water protection that combines a waterproof plank with an innovative water-tight locking mechanism to prevent liquid from seeping between planks.

Beyond the premium characteristics, Duravana’s range of styles are designed to replicate the natural color, grain and texture of real hardwood, presenting true hardwood looks with more unique plank patterns than traditional vinyl plank or laminate.

"Today’s homeowner is always in search of the best in style, quality, and high-performing flooring, and Duravana fully delivers on that front, providing a durable, beautiful, eco-friendly flooring solution in trend-forward designs that can suit any room and any lifestyle," said Charles Tyson, President and CEO, LL Flooring. "Duravana is on the cutting edge of flooring, and we are thrilled to have the opportunity to provide our customers with this exciting exclusive flooring choice."

Adding to Duravana’s benefits is its DIY-friendly, easy-click installation. Thanks to its zero acclimation time, the floors can be installed instantly. What’s more, Duravana has a 2mm attached padding for sound dampening—which also means no underlayment is needed.

Customers can choose from a wide selection of Duravana floors in a variety of hues and styles, including: Bay Bridge Oak, Chapel Bridge Oak, Foggy Bottom Oak, Silk Spire Oak, Sydney Harbor Oak, Tacoma Oak and Tuscan Range Maple and Urban Mist Oak. Customers can preview how Duravana floors will look in their home using LL Flooring’s Picture It floor visualizer.

About LL Flooring

LL Flooring is one of the country’s leading specialty retailers of hard-surface flooring with 420-plus stores nationwide. The Company seeks to offer the best customer experience online and in stores, with more than 500 varieties of hard-surface floors featuring a range of quality styles and on-trend designs. LL Flooring's online tools also help empower customers to find the right solution for the space they've envisioned. LL Flooring's extensive selection includes water-resistant vinyl plank, solid and engineered hardwood, laminate, bamboo, porcelain tile, and cork, with a wide range of flooring enhancements and accessories to complement. LL Flooring stores are staffed with flooring experts who provide advice, pro partnership services and installation options for all of LL Flooring's products, the majority of which is in stock and ready for delivery.

Learn More about LL Flooring

View source version on businesswire.com: https://www.businesswire.com/news/home/20211109005626/en/


Nathan Bowie — nathan.bowie@onesimpleplan.com