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Local.com changes its name to Local Corp.

IRVINE, Calif. (AP) -- Local Corp., an online local media company, says it has legally changed its name from Local.com Corp. to Local Corp. effective Monday.

The Irvine, Calif.-based company, which runs www.local.com , said its board approved the name change in August as part of its growth beyond the website business to a more diversified local media business.

The company will keep its "LOCM" trading symbol.

Shares of Local were unchanged at $1.66 in afternoon trading Monday. Over the past year, the stock has traded between $1.42 and $3.25.