SAN DIEGO, CA--(Marketwired - Feb 19, 2014) - Rio SEO, the leader in local SEO automation and local listing management software, today announced direct API (Application Programming Interface) integration with Factual to automate syndication of relevant and enhanced local business listings through its search platform.
Factual is a data company that enables developers, publishers, and advertisers to build relevant mobile experiences using the context of location.
Factual's Global Places data encompasses more than 65 million local businesses and other points of interest in 50 countries. With the new API integration, the data set now includes the most up-to-date local business data of Rio SEO local search customers. The platform provides exposure to targeted prospects through Factual's entire network of partners, which includes many of the largest brands in local search.
"Integrating with Factual's API for local business listing management gives our customers a competitive advantage, including the ability to syndicate and update their local business data in the Factual database in real time," said Bill Connard, vice president for local search solutions at Rio SEO. "Clients subscribing to our service can easily see how their business information is indexed in Factual's system and update that data on the fly. This ensures that big brands with hundreds or thousands of locations are communicating the most updated, enhanced information possible to Factual's distribution channel with a click of a button."
By providing in-depth, local business data and location-specific web page links to Factual's service, Rio SEO customers will now have greater visibility when interested prospects and consumers conduct local search queries for their products and services.
"The more enhanced the local business data the more value search engines perceive it to have for display on their search pages," Connard added. "Factual is an increasingly dominant data company in the field. It contributes to this value by continually acquiring the most up-to-date, enhanced local business data possible."
"Adding Factual to Rio SEO's syndication network strengthens Rio's position as providers of current, precise, and high-quality local listing management software," said Tyler Bell, vice president of product at Factual. "Rio's client base of multi-location retailers and service providers delivers to Factual real-time changes and closures as they happen, and ensures that the Factual network has the most accurate information about those businesses. We are excited to welcome Rio SEO to our Trusted Data Partner Program, and to provide its customers access to the broadest array of mobile apps and search engines."
In 2012, Rio SEO was cited as "the only leader" in The Forrester Wave™: SEO Platforms, Q4 2012. According to this Forrester Research report, "Rio SEO ... is the best fit for discovery marketers who want to optimize their content across multiple discovery platforms, not just search engines."
About Rio SEO
Rio SEO local search powers store finder software, mobile store finder software, and local business listing management software. Rio SEO offers automated local SEO services to multi-location businesses, allowing them to optimize, distribute, and claim their local listings in Google, Yahoo, Bing, Infogroup® expressupdate, Neustar® Localeze®, Acxiom™, Factual™, Yext, Social Networks, and other online local data aggregators. Based in San Diego, Rio SEO is among the largest independent providers of SaaS-based, local SEO automation solutions and patented SEO reporting tools. Customers include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at www.RioSEO.com.
Factual is a data company that enables developers, publishers, and advertisers to build highly relevant mobile experiences using the context of location. Factual's real-time data stack builds and maintains data on a global scale, with Factual's core Global Places data covering over 65 million local businesses and points of interest in 50 countries. Factual's platform also provides location-based mobile personalization and ad-targeting solutions, along with data cleaning and mapping services for business listings and points of interest. Factual is funded by Andreessen Horowitz and Index Ventures. For more information please visit www.factual.com.