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Logitech Launches All-in-One Keyboard

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Logitech International (LOGI), a leading designer and manufacturer of innovative peripherals for the digital world, recently launched a wireless All-in-One Keyboard with a built-in touchpad. The keyboard is priced at $99.99 and will be available in the European and U.S. markets from late Aug 2013.

The keyboard – TK820 – is an innovative brainchild of Logitech, which lets the user type, touch and swipe with a single device. The ultra-slim wireless keyboard is the first of its kind in its category and occupies a comparatively lesser space on the user’s desktop with the built-in touchpad being conspicuously larger than a built-in laptop touchpad.

Moreover, the keyboard uses the PerfectStroke key system, which provides a superior typing comfort to the user. Additionally, the keyboard is supported by a tiny Logitech Unifying receiver that serves as a cord and provides fast data transmission with nearly no delays or dropouts.

With this All-in-One keyboard launch, Logitech is likely to enjoy first-mover advantage. Rapid adoption of new mobile platforms, such as tablets and smartphones in both mature and emerging markets, is stimulating the growth in demand for Logitech’s peripherals and accessories. In order to capitalize on this opportunity, the company is continuously launching an array of innovative products.

Incidentally, Logitech also delivered better-than-expected results in the last reported quarter. The company’s net income came in at a penny per share in the first quarter of fiscal 2014, well above the Zacks Consensus Estimate of a loss of 11 cents and the prior-year quarter loss of 32 cents per share. The year-over-year increase in earnings was due to solid performances in its growth categories, namely tablet accessories, PC gaming and wireless speakers.

Currently, Logitech carries a Zacks Rank #3 (Hold). Better-placed stocks in the same sector that are worth considering include Imaging, Inc. (EFII), Synaptics Inc. (SYNA) and Alps Electric Co. Ltd. (APELY). All of them carry a Zacks Rank #1 (Strong Buy).

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