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London Jewelers and Crown & Caliber Introduce Luxury Watch Trade-In Program

Store Credit or Cash Value Offered for Pre-Owned High-End Timepieces

NEW YORK, Dec. 13, 2018 /PRNewswire/ -- Crown & Caliber – the premier platform for buying certified pre-owned watches – now offers London Jewelers customers the opportunity to sell or trade-in their luxury timepiece for store credit.

Interested luxury watch owners living in the vicinity of a London Jewelers boutique are welcome to visit londonjewelers.com/sell-trade-watch or their local store – six locations throughout Long Island and New York City – to speak with a representative who will guide them through the selling or trading process. After receiving a quote from Crown & Caliber, customers can receive cash value or London Jewelers credit. Those electing a London Jewelers credit will receive an amount 20% higher than the cash quote, which is applicable to all in-store or online purchases.

"Our trade-in program is designed for the customer," says Jason Allen, CMO of Crown & Caliber. "Within a 20-mile radius of New York City, there are likely hundreds of millions in pre-owned watch inventory sitting on people's dressers or wrists. Our partnership with London Jewelers gives customers an easy and enjoyable avenue to gain real value for what they own, whether that be in compensation, a new watch or a piece of jewelry after trading in."

A seller survey conducted earlier this year by Crown & Caliber indicated that most shoppers would welcome a credit or certificate to a reputable retailer if it amounted to more than the cash offer. The survey findings and this first-of-its-kind program signal the beginning of a trend, in which brick-and-mortar businesses collaborate with online platforms to increase foot traffic and add new revenue streams.

"We're excited to partner with Crown & Caliber to reach our current customers and attract new ones, offering them a greater trade-in value than they'd otherwise receive and giving them the opportunity to trade up to one of our 35-plus luxury timepiece brands," says London Jewelers vice president Scott Udell.

Luxury watch brands of consideration include, but are not limited to: Rolex, Omega, TAG Heuer, Breitling, Cartier, Panerai, IWC, and Patek Philippe.

For more information you can visit: crownandcaliber.com /retail-trade-in-program.

About Crown & Caliber
Crown & Caliber was founded in 2013 as an exclusively online marketplace for pre-owned luxury watches, including Rolex, Omega, Breitling, Panerai, Patek Philippe, TAG Heuer, and dozens of others. The company is dedicated to providing a uniquely better way to buy, sell, or trade a pre-owned luxury watch. Crown & Caliber offers the ultimate in customer service and industry expertise. For more information, visit crownandcaliber.com.

About London Jewelers
London Jewelers is New York's premier destination for luxury jewelry and timepieces. Family-owned and operated since 1926, the company is now in its fourth generation and remains committed to maintaining its reputation for integrity while continuing to offer the finest brands in the world. Learn more about London Jewelers' exquisite selection, concierge amenities, custom designs, appraisals, and jewelry and watch repair services at londonjewelers.com or call (516) 627-7575.


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