Longevity, a U.K.-based digital bank, formally announced it secured investors for a funding round that will help launch a new mobile banking experience, Longevity Card, by the fourth quarter of 2020.
Why Does It Matter?
Longevity Card is part of a project that will transform traditional banking into the health- and longevity- focused generation of financial services.
“It is quite clear that this global crisis will have long-lasting consequences,” said Sergey Balasanyan, co-founder of Longevity. “In the next few years, we will see the rise of integrated fintech and health platforms that will use AI and data science to redesign financial and wellness marketplaces—where previously segmented and separated solutions and services will be integrated into a synergetic blend of health, insurtech, preventive medicine, longevity, agetech, and financial wellbeing.”
According to the bank, the list of early investors in the project includes a Swiss branch of Deep Knowledge Ventures and an early-stage DeepTech-focused fund.
Operating under the motto “Health Is the New Wealth,” Longevity Card will make mobile banking consumable, helping improve financial wellness amongst all demographics.
The initial funding proposal includes both individual and business accounts for users in the U.K. and European Economic Area regions.
"The unique proposition will be AI-powered mHealth (HealthTech) integration, which will analyze daily activity, nutrition, and many other parameters, providing customers with personalized health tips, and reward them with Longevity Points in response to maintaining a healthy lifestyle," company officials said in a statement.
Card users can use the Longevity Reward Points to receive discounts and exclusive products at supported marketplaces.
To learn more about financial wellness with Longevity, visit longevity.cards.
See more from Benzinga
© 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.