Legendary fashion house Louis Vuitton has announced a new non-fungible token (NFT) collection featuring art from record-breaking digital artist Beeple.
Louis Vuitton, the founder of the French luxury brand bearing his name, would have turned 200 tomorrow if such a thing were possible. To celebrate the bicentennial of his birth, the company will be releasing an NFT collection featuring art from Beeple. The collection won’t be auctioned off or sold, however. Instead, they will be incorporated into a new art-centric video game that will be geared toward educating and entertaining gamers.
The game, titled “Louis: The Game,” will follow the journey of LV’s brand mascot, Vivienne, as she travels to Paris. The quest mirrors the same trek that a young Louis Vuitton took as a 14-year-old boy when he walked from his home in Jura to Paris. The journey was 292 miles long and took the young entrepreneur two years to complete. Along the way, Vivienne’s journey will feature 30 NFTs that can be collected by players as they make their way through the game. Ten of the NFTs in the game were designed by well-known digital artist Beeple.