U.S. Markets open in 3 hrs 16 mins

Louis Vuitton’s Pre-Fall 2020 Campaign Stars Sophie Turner, Billie Lourd, Emma Roberts, and More

Erin Nicole Celletti

Louis Vuitton's pre-fall 2020 campaign is a "wearable library" of sorts, and the brand has pegged Sophie Turner, Chloë Grace Moretz, and others to star in the campaign.

In a press release, a spokesperson for the brand explained the significance behind the collection, which follows the motto that “fashion is a novel,” and the accompanying campaign. "These characters from our wardrobe set the scene for our days, our moods, our lives,” they said. “This meeting of periods, stylistic movements and anachronistic combinations brings to life a rich cast of costumes."

With a costume-y feel, the collection, designed by Nicolas Ghesquière, is bold yet classic, true to the brand's style. In keeping with the storytelling theme, one tee from the collection is even adorned with the original cover from William Peter Blatty’s 1971 novel, The Exorcist.

The creative minds behind the campaign had Sophie, Chloë, and other celebs superimposed on film and book covers starring as "powerhouse protagonists" among brightly illustrated throwback-styled shots.

In Sophie's case, she's seen wearing a chic cream suit over a red turtleneck with a tan overcoat, complete with a walking cane as she stands in front of a creepy mansion. Her spread serves as a poster for The Devil's Mansion. As for Chloë, her Secret Sister cover features her standing straight-faced with a flapper headband, donning a black and white dress with a statement shoulder.

Emma Roberts, Billie Lourd, and Jaden Smith are also among the familiar faces you'll see in this collection’s campaign. And no, you're not experiencing déjà vu. This time last year, both Sophie and Chloë joined a sea of other A-listers to star in Ghesquière’s 2019 pre-fall Louis Vuitton campaign too. Check out some of the posters for the pre-fall 2020 campaign below.

Courtesy of Louis Vuitton.
Courtesy of Louis Vuitton.
Courtesy of Louis Vuitton.
Courtesy of Louis Vuitton.

Let us slide into your DMs. Sign up for the Teen Vogue daily email.

Want more from Teen Vogue? Check this out: Sophie Turner Mocked Influencers in Her Instagram Stories

Watch Now: Teen Vogue Video.

Originally Appeared on Teen Vogue