- A new survey found most Americans do not like lengthy pre-movie experiences.
- According to a Hollywood Reporter/Morning Consult poll, 59 percent of consumers want three trailers—or less.
From big screens and vibrating sound to buckets of buttery popcorn, the movie theatre experience is unlike anything else. But are you #teamtrailers? According to a recent Hollywood Reporter/Morning Consult poll, most Americans are over lengthy promos and pre-shows.
That's right: 59 percent of moviegoers prefer to watch three trailers (or less).
Of course, that may come as a bit of a surprise, especially if you enjoy teasers or trailers... or have been to the movies anytime this year. Many pre-shows include seven or eight trailers, and according to the Hollywood Reporter, AMC—the largest chain—sports a 20-minute pre-show.
The length of Regal and Cinemark's pre-movie r0und-up varies from 15 to 20 minutes.
According to AMC, the chain values previews. "We consider movie trailers to be an integral part of the overall show," AMC's website reads, and many Twitter users agree. One user wrote "trailers r the best part. Who asked for this?!" Another said "watching trailers is part of the fun" and others echoed a similar sentiment.
nOOOOOO TRAILERS R THE BEST PART. WHO ASKED FOR THIS?!— Justice Smith (@standup4justice) September 13, 2019
Not true at all! Watching trailers is part of all the fun!— Seth Draven (@SDCFTYTMHU) September 13, 2019
Trailers are part of the experience of going to see a movie in a theater.— Colton Q. Dunham 🌼 (@ColtonD84) September 13, 2019
Some were also quick to point out the trailers are not the problem, ads are. "More trailers. Less commercials," one user wrote.
How about: more trailers. Less commercials.— RK 📺 Media (@RonKMedia) September 13, 2019
However, several Twitter users think the pre-show experience has gotten out of hand.
WHY WOULD U WANT TO SIT THRU LIKE HALF HOUR OF TRAILERS 😭— M (@clairemaddens) September 13, 2019
Honestly, me for one. I love movie trailers but with some movies, its getting to the point where we get 30 mins of trailers and its exhausting.— Michael Montgomery (@RealSlimSummers) September 13, 2019
The good news is that millennials and members of Generation Z—who make up the largest segment of the moviegoing audience—are more likely than others to be interested in more trailers. According to the poll, 30 percent of adults aged 18 to 38 believe four to six trailers are fine. However, even these consumers prefer one to three trailers.
So where do you stand? Are you #teamtrailers or #teamstarttheshow? Let us know in the comments below.