Lowe's Companies Management Discusses Q1 2012 Results - Earnings Call Transcript
Executives
Robert A. Niblock - Chairman, Chief Executive Officer, President and Chairman of Executive Committee
Robert J. Gfeller - Executive Vice President of Merchandising
Robert F. Hull - Chief Financial Officer and Executive Vice President
Gregory M. Bridgeford - Executive Vice President of Business Development
Analysts
Christopher Horvers - JP Morgan Chase & Co, Research Division
Budd Bugatch - Raymond James & Associates, Inc., Research Division
Alan M. Rifkin - Barclays Capital, Research Division
Michael Lasser - UBS Investment Bank, Research Division
Peter S. Benedict - Robert W. Baird & Co. Incorporated, Research Division
Daniel T. Binder - Jefferies & Company, Inc., Research Division
Eric Bosshard - Cleveland Research Company
Operator
Good morning, everyone, and welcome to Lowe's Companies First Quarter 2012 Earnings Conference Call. This call is being recorded. [Operator Instructions]
Statements made during this call will include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Management's expectations and opinions reflected in those statements are subject to risks, and the company can give no assurance that they will prove to be correct. Those risks are described in the company's earnings release and in its filings with the Securities and Exchange Commission.
Also, during this call, management will be using certain non-GAAP financial measures. You can find a reconciliation to the most directly comparable GAAP financial measures and other information about them posted on Lowe's Investor Relations website under Investor Documents.
Hosting today's conference will be Mr. Robert Niblock, Chairman, President and CEO; Mr. Bob Gfeller, Customer Experience Design Executive; and Mr. Bob Hull, Chief Financial Officer. I will now turn the program over to Mr. Niblock for opening remarks. Please go ahead, sir.
Robert A. Niblock
Good morning, and thanks for your interest in Lowe's. Following my remarks, Bob Gfeller will review our operational performance and Bob Hull will review our financial results in detail. But first, let me provide a summary of our first quarter performance and share some strategic updates.
Sales for the first quarter increased 7.9%, including the impact of the week shift, while comparable store sales were positive 2.6%. As expected, comp transactions increased 2.6% in the first quarter, and comp average ticket was flat to last year.
For our fourth quarter call, we provided our annual comp guidance of 1% to 3%, and expected all quarters in 2012 to fall within that range. That guidance was predicated on transaction growth and for the first quarter better, assumed better weather conditions year-over-year.
We are pleased with the solid comp transaction growth in the quarter and continue to see stabilization in comp average ticket. Geographically, all divisions of the U.S. delivered positive comps in the quarter with our strongest performance in the North division. While we capitalized on better-than-anticipated weather during most of the quarter, demand for seasonal products slowed toward the end.
Gross margin contracted, but the year-over-year impact was significantly less than the third and fourth quarters of 2011, and we believe we are now beyond the peak of gross margin declines. We continue to effectively control operating expenses in the quarter and delivered earnings per share of $0.43, which included approximately $0.01 of severance and other costs associated with the voluntary separation program.
Delivering on our commitment to return excess cash to shareholders, in the first quarter, we repurchased $1.75 billion or 58 million shares and paid $174 million in dividends. We are building on our core strengths with focus areas like value improvement and product differentiation, and Bob Gfeller is going to share proof points with you momentarily.
But we are also strategically investing in ways that will better position Lowe's for success. Those investments, both capital and expense, continued in 2012. At the core of our multiyear strategy is our commitment to deliver better customer experiences. This is more than providing great customer service, having the right product and being in stock. Those are fundamental to retail.
Delivering better experiences is about being relevant to the consumer at each step of the home improvement process, from inspiration and planning through finishing and enjoyment, and it's executing simply and seamlessly across selling channels. That's what will differentiate us from the competition.
Understanding that a seamless customer experience starts from behind the scenes, we began evaluating our organizational structure. In fact, we've spent a significant amount of time over the past 6 months designing high-level future state process. To support our efforts, we announced a new organizational design in mid-April to align functions based on either the creation or the delivery of customer experiences, and we'll be measuring each function's success through that lens. Greg Bridgeford will lead the customer experience organization as Chief Customer Officer, and Rick Damron will lead the operations organization as Chief Operating Officer.
We're transforming the way we go to market. And over the next year, we'll be clarifying decision rights, redesigning processes to improve efficiency and effectiveness and ensuring that throughout the organization, we have the right people who will commit to the organization in the right roles. It's a phased approach, and while the focus is on process efficiency and effectiveness, we do expect to realize cost reductions.
We're making tough decisions in order to improve profitability and meet our 10% operating margin goal by 2015. That goal is assumed, among other things, 130 basis points of SG&A leverage. A streamlined organization, together with the voluntary separation program, is expected to result in 15 to 20 basis points of SG&A leverage by 2015. As I've said before, growth can set short-term disruption for long-term gain because differentiating on experience is a multiyear strategy.
Now let me conclude my remarks with some thoughts on the consumer. We continue to maintain a cautious view of the housing and macro demand environment, and our guidance reflects that view. While there has been some acceleration in consumer spending recently, it was aided by unseasonably warm weather. And while there has been improvement in housing turnover, the increase was off a small base.
We believe future uncertainties are still weighing heavily on the consumer. For instance, there is no meaningful area of strength in personal income data. So while spending has been strong up to this point in the year, it will likely level off without real income growth. Likewise, there remains to be seen whether housing has really begun to turn. While prices for non-distressed properties appear to have stabilized, high level of distressed properties remain a concern. Finally, presidential election debates with the economy, again, as a primary topic could impact consumer sentiment and how consumers view the road to recovery.
We're focused on what we can control, making further progress with our focus areas, value improvement and product differentiation and delivering better customer experiences. I would like to express my gratitude to our employees for their continued dedication and customer focus.
Thanks again for your interest. Bob?
Robert J. Gfeller
Thanks, Robert, and good morning, everyone. During my time today, I will describe the internal and external drivers of our first quarter performance, highlighting the 3 internal sources of 2012 growth. First, leveraging the foundation for a more simple and seamless customer experience. Second, product differentiation. And third, our progress on value improvement.
Our first quarter comp sales performance was consistent with our expectation at the beginning of the year. For the quarter, 11 of 15 product categories comped positively, showing continued strength from the fourth quarter of 2011. Tools and outdoor power equipment, seasonal living, paint and lumber, led our performance with comps at least twice the company average for the quarter. In particular, a number of products produced double-digit comps demonstrating that we were well prepared for the spring season. These products were riding and walk behind mowers, lawn chemicals, mulch and stone, trimmers, edgers and augers, handheld power tools, patio accessories, cleaners and exterior paints, stains and sealers.
Within indoor products, solid single-digit comp performance in the interior paints and applicators, ceiling fans, lightbulbs, window treatments, stock laminate flooring and fasteners was offset by anticipated softer sales in appliances, cabinets and countertops and Millwork. The comp sales drag in these categories was a result of our decision to run fewer percent off promotions, and those we did run were at lower discounts than last year. Additionally, while stable, we believe recovery in these and other large-ticket categories continues to be constrained.
Looking at how the quarter unfolded in the first 9 weeks, we drove a U.S. comp sales increase of roughly 5% through strong sales of products associated with maintaining and beautifying the outdoor living space. We were well prepared for the warmer spring weather, with sharp values and a coordinated presentation of outdoor products across channels.
Consistent with strong outdoor product performance, sales were strongest in our North division, which was the area of the country that experienced the most significant year-over-year improvement in weather. For the first 9 weeks, comps were roughly 450 basis points above the company average in that division, and all regions of the North division comped positively.
U.S. comps for the last 4 weeks of the quarter declined by 3%. This decline was driven by a pull forward of seasonal sales into the first part of the quarter, most evident in the north division and a more pronounced reduction towards the end of the quarter in promotions relative to last year as we further emphasized everyday low pricing.
A particular strength in the first quarter was our Commercial business, which experienced comp growth that was well above the company average especially in tickets above $500. Commercial customers continued to respond well to our 5% off everyday Lowe's proprietary credit value proposition, vendor demonstration and promotional events and expanded contractor pack offerings.
Enhancing first quarter comp sales growth were our efforts to deliver a more simple and seamless omni-channel experience. For instance, Flexible Fulfillment is the capability we implemented last fall, which allows us to deliver 96% of lowes.com parcel orders from the most efficient location directly to customers within one day using standard shipping. In the first quarter, Flexible Fulfillment contributed to lowes.com sales growth of nearly 50%.
Another element of this enhanced omni-channel experience is our in-home mobile office suite of tools for our exterior projects specialists, which has allowed them to increase the number of in-home appointments by 20% a week. This increase in productivity has contributed to our exterior projects sales growth in the quarter.
And lastly, in the first quarter, as we also generated incremental sales through our contact centers. Prior to last year, once contact center associates successfully address customer questions, they had to redirect customers to the store or to our website to make their purchases. Now they can tender the sale over the phone when it's most convenient for the customer.
Taken together, we estimate that these first steps on our journey to a more simple and seamless omni-channel experience contributed to our first quarter comp sales growth. We believe that they will contribute even more as consumers associate Lowe's with great experiences and as our employees gain more experience with these tools.
Last year, we also introduced 2 focus areas that build on our core strengths. One was product differentiation, in which nearly 1/3 of our stores were reset with a concept that highlights innovation, brands, value and Lowe's creative ideas; creates flexible merchandising space that we can use to showcase seasonally relevant products; and provides more open sidelines to navigate and shop a Lowe's store.
Based on our preliminary results, we are rolling this concept to another approximately 900 stores in 2012, over 100 of which were reset in the first quarter. Within the approximately 500 initial locations that were completed in 2011, the areas we reset are driving sales with more items per ticket, evidence that this new format is effective at grabbing customers' attention with clear statements of value and innovation, and with project merchandising to build the basket.
As we roll product differentiation to more stores, we are excited about 2 opportunities to improve our approach. First, beginning in 2012, the 6 innovation end caps in each store feature more products that are new to Lowe's. Last year, the products on these end caps were mostly pulled out of line to showcase them for the customer. This year, innovative products sold first or exclusively at Lowe's are given priority to appear on this oceanfront property.
Second, we continue to learn from our initial rollout, adjusting which types of stores received the most extensive sets, based on our experience so far. For the approximately 900 resets in 2012, we will rollout at least 3 versions based on each markets dynamics. This is test and learn in action.
Beyond value and innovation, the product differentiation concept is also helping to develop brands by highlighting some of our leading national brands like Husqvarna, STAINMASTER, General Electric, Trane, Zep, Valspar and DEWALT. This concept is also drawing customers attention to the value provided by our private brands like Kobalt, Utilitech, Blue Hawk and allen+roth.
Our private brands offer great style function and quality at a very affordable price. In fact, during the first quarter, our allen+roth home decor brand expanded its footprint into furniture-styled bath entities, solid surface and porch countertops, laminate flooring and a new wood closet organization program further driving profitable sales through private brand development.
Value improvement is our other focus area. Its purpose is to ensure everyday low pricing built on a foundation of everyday low cost and tailored market assorting. As I mentioned on the fourth quarter call, this foundation requires us to simplify our agreements with vendors, obtain their best cost the first time they quote us and better determine the SKUs to carry in each and every market we serve. Value improvement starts with the line review process, which we have enhanced to provide more analysis upfront to assist our merchants in selecting the products we will carry and driving to the lowest first cost from vendors.
Additionally, within these line reviews, we continue to refine the mix of national and private brands for each category. It's important to distinguish between what occurs in the product line review and the post-review store reset. At the completion of the product line review, we have the blueprint indicating what items we will carry and from which vendors we will buy them. Before the disciplined decisions from the line reviews become reality in our stores, we must begin the process of clearing the old products and resetting our stores with the new products signage and displays.
While we had initially expected a 90-day lag between when a line review is finalized and when the associated changes are completed in our stores, we are finding that the average lag is closer to 120 days. So here's a quick snapshot of where we stand at the end of the first quarter.
Since we began the accelerated line review process last November, we have addressed about 1/3 of our lines and total revenue, but have completed only a small percentage of the associated resets. By the end of the second quarter, we expect to have completed about half of our line reviews, representing approximately half of our revenue and have completed about 15% of the associated resets.
As a result, in the second quarter, we will increasingly realize the lower cost of goods and sales benefits of assortments that are better tailored to each stores market and that our stores at lower unit costs. Some of these lower unit costs will fund targeted price reductions to ensure we are within a reasonable range of the most relevant competitor for each category, and part of the inventory reductions will be reinvested in deeper inventory of project completers and priority items.
The customer and financial benefits of value improvement will start to accrue in earnest in the second half of 2012 and carry into 2013. By the end of this fiscal year, we anticipate having completed line reviews that represent over 90% of sales just below our expectations at the beginning of the year. We are confident that gross margin comparisons will continue to improve as cost reductions catch up with price reductions.
Finally, I would like to share some of what we've learned so far from the value improvement initiative. First, we are emphasizing quality of line reviews over quantity. So while our merchants are delivering SKUs and cost reductions, we have slowed down the process a bit to ensure the proper hand offs from line review completion to store reset. Second, through our vendor advisory council, we continue to listen to candid feedback related to topics inside the line reviews, like the value channel exclusivity and the balance between national and private brands. The feedback is ongoing, and we are working relentlessly to be our vendors' best partner.
We will continue to monitor our progress and fine tune the value improvement process as we learn more, just as we are with the product differentiation and our efforts to develop simple and seamless customer experiences. While we have a clear course, we will be ready to adjust our direction in response to ever-changing customer needs and expectations and with the evolution of tools available to improve customer experiences.
On a more personal note, I'd like to express my excitement about my new role as Customer Experience Design Executive. In this position, I will lead a team that will envision the consistent experience that customers expect as they interact with Lowe's across selling channels. The ultimate goal of experience design is to differentiate Lowe's from the competition by consistently delivering simple and seamless home improvement experiences for both customers and employees. I am confident the customer experience design team will accomplish this goal through intense cross-functional collaboration.
Thanks for your interest in Lowe's. Bob?
Robert F. Hull
Thanks, Bob, and good morning, everyone. Sales for the first quarter were $13.2 billion, which represents a 7.9% increase over last year's first quarter. There's a week shift in fiscal 2012 as a result of 2011's 53rd week. Essentially, this year's first quarter included one less week of winter and one more week of spring than last year. We estimate that the week shift aided Q1 sales by $514 million, which contributed 4.2% of the sales increase. Comp sales were positive 2.6% for the quarter, driven by comp transactions. Comp average ticket was flat to last year.
Looking at monthly trends. Comps were positive 2.4% in February, positive 8% in March and negative 3.1% in April. As you heard from Robert, we were able to capitalize on better weather from most of the quarter, but demand for seasonal products slowed toward the end. In addition, April comps were negatively impacted by our decision to reduce the promotional intensity for big-ticket categories.
We estimate that our proprietary credit value proposition, which offers customers the choice of 5% off every day for promotional financing aided Q1 comps by approximately 130 basis points. With regard to product categories, the categories that performed above average in the first quarter include tools and outdoor power equipment, seasonal living, paint, lumber, building materials, hardware, fashion electrical and Lawn & Garden. Rough plumbing, flooring and home fashion storage and cleaning performed at approximately the overall corporate average. Appliances, cabinets and countertops and Millwork underperformed the company average and negatively impacted comp sales by approximately 120 basis points. The remaining 1.1% sales increase was primarily attributable to new stores.
Gross margin for the quarter was 34.7% of sales and decreased 74 basis points from last year's first quarter. The gross margin decline was a result of several factors. Our proprietary credit value proposition negatively impacted gross margin by 39 basis points. This was more than offset by leverage in tender and other costs associated with our proprietary credit program. I will provide the SG&A and EBIT impacts in a moment.
As we've discussed, we are working to lessen our promotional activity and reemphasize Everyday Low Prices. Actions taken to date negatively impacted gross margin in Q1 by approximately 15 basis points. Also, inflation hurt gross margin by 12 basis points driven by paint, treated lumber and building materials.
Lastly, higher fuel prices relative to last year negatively impacted gross margin in the quarter. SG&A for Q1 was 24.65% of sales, which leveraged 95 basis points. We experienced 63 basis points of leverage associated with our proprietary credit program. This leverage was driven by a combination of fewer losses, lower promotional financing and higher portfolio income. In addition, tender costs were lower as the penetration of proprietary credit increased roughly 540 basis points over our last year's first quarter to 22.8% of sales.
In the quarter, store payroll leveraged 23 basis points, largely driven by the higher sales associated with the week shift. Also, advertising expense leveraged 21 basis points due to the timing of spend this year versus last year and higher sales.
As we discussed on our fourth quarter call, the company announced a voluntary separation program or VSP. In Q1, we recorded $17 million in expense associated with the program, causing 13 basis points of SG&A deleverage.
Depreciation for the quarter was $370 million, which was 2.81% of sales and leveraged 24 basis points compared to last year's first quarter, due to the sales increase. Earnings before interest and taxes increased 45 basis points to 7.24% of sales. We estimate that the week shift helped Q1 EBIT by 53 basis points. Interest expense at $103 million for the quarter deleveraged 6 basis points to last year as a percentage of sales, as a result of higher debt levels.
For the quarter, total expenses were 28.24% of sales and leveraged 130 basis points. Pretax earnings for the quarter were 6.46% of sales. The effective tax rate for the quarter was 38% versus 37.7% in Q1 last year. Earnings per share of $0.43 for the quarter represented 26.5% increase over last year's $0.34. We estimate that the week shift aided Q1 by $0.05 per share, while the VSP reduced earnings per share by $0.01.
Now to a few items in the balance sheet starting with assets. Cash and cash equivalents balance at the end of the quarter was $3.1 billion. The higher cash balance relates to the $2 billion bond deal executed in mid-April. Our first quarter inventory balance of $9.8 billion increased $125 million or 1.3% over Q1 last year. Inventory turnover calculated by taking the trailing 4-quarter cost of sales divided by average inventory for the last 5 quarters was 3.68%, an increase of 18 basis points over Q1 2011.
Return on assets determined using a trailing 4 quarters earnings divided by average assets for the last 5 quarters decreased 18 basis points to 5.45%. We estimate that the impact of charges for last year store closings, discontinued projects and long-lived asset impairments negatively impacted return on assets by 88 basis points.
Moving on to the liability section of the balance sheet. Accounts payable of $7 billion represents a 4.2% increase over Q1 last year. The increase in accounts payable is greater than our 1.3% increase in inventory, which relates to the timing of purchases in the quarter versus last year.
In the first quarter, we issued $2 billion of unsecured bonds. We took advantage of treasury rates near all-time lows resulting in a lowest 5-, 10- and 30-year debt in our portfolio. The coupons were 1 5/8%, 3.12% and 4.65%, respectively. This issuance lowered our average cost of debt by 41 basis points from 5.22% to 4.81%, and extended the average maturity from 14 to 14.5 years.
At the end of the first quarter, we suggested that the EBITDAR was 2.35x adjusting for the impact of charges for last year's store closings, discontinued projects and long-lived asset impairments. We suggested that EBITDAR was 2.15x.
Return on invested capital measured using a trailing 4 quarters earnings plus tax adjusted interest divided by average debt and equity for the last 5 quarters, increased 6 basis points for the quarter to 8.97%. We estimate that the impact of charges for last year's store closings, discontinued projects and long-lived asset impairments negatively impacted ROIC by 125 basis points.
Now looking at the statement of cash flows. Cash flow from operations was almost $2.5 billion, which was up slightly over Q1 2011. Cash used in property acquired was $337 million, up $24 million over last year due to an increase in information technology spending versus Q1 last year. As a result, first quarter free cash flow of $2.1 billion was up modestly versus last year.
During the quarter, we repurchased 58 million shares at an average price of $30.20 for a total repurchase of $1.75 billion. We have $2.75 billion remaining under the share repurchase authorization. The remaining $39 million of the $1.789 billion share on the statement of cash flows as repurchase of common stock relates to the shares repurchased from employees to satisfy statutory tax withholding liabilities upon investing of restricted stock awards.
Looking ahead, I like to address several of the items detailed in Lowe's business outlook. As I noted earlier, our fiscal 2011 included an extra week, so fiscal 2012 growth rates will be negatively impacted by comparing 52 weeks with last year's 53 weeks. In 2012, we expected total sales increase of 1% to 2%. On a 52 versus 52 week basis, total sales increase would be an approximate 3%.
We're estimating 2012 comp sales to be positive 1% to 3%, and we expect to open approximately 10 stores resulting in a slight increase in square footage. As we said before, our sales expectations are predicated on growth in customer transactions. For the fiscal year, we are anticipating an EBIT increase of approximately 90 basis points. We expect depreciation expense of about $1.5 billion. The effective tax rate is expected to be 37.9%. The sum of these inputs should yield earnings per share of $1.73 to $1.83, which represents an increase of 21% to 28% over 2011.
Our EBIT and EPS estimates are slightly lower than the outlook we've shared on our fourth quarter call, primarily as a result of the voluntary separation program. In addition to the $17 million of expense incurred in Q1 associated with the VSP, we expect to record an additional $16 million in the second quarter for a total expected severance cost associated with the VSP of $33 million for the year.
For the year, we are forecasting cash flows from operation to be approximately $4 million. As Bob Gfeller discussed, we are focusing on quality versus quantity during the line review process. As such, we are reducing our expectations for inventory reduction in 2012 from $400 million to $200 million, which is driving the expected reduction in cash flow from operations versus our prior estimate.
Our capital forecast for 2012 is approximately $1.4 billion, with roughly $100 million funded by operating leases resulting in a cash capital expenditures of approximately $1.3 billion. This results in estimated free cash flow of $2.7 billion for 2012. Our guidance assumes approximately 2.75 billion in additional share repurchases for a total 4.5 billion for the year. We have a $550 million debt maturity in September 2012. For the year, we expect at least adjusted debt to EBITDAR will be at or below 2.25x.
Christy, we are now ready for questions.
Question-and-Answer Session
Operator
[Operator Instructions] Your first question comes from the line of Chris Horvers of JPMorgan.
Christopher Horvers - JP Morgan Chase & Co, Research Division
Can you quantify how much the reduced promotions impacted same-store sales overall? And was this isolated to April or did you see anything in February and March? And related to that, as you think about the journey to EDLP, how are promotional levels -- what was the cadence of them last year? Do you think 1Q last year was more promotional than the second quarter? And then any commentary in relation to the fourth quarter as well?
Robert F. Hull
Chris, this is Bob Hull. I'll start and let Bob Gfeller chime if as necessary. As it relates to the promotional impact on cost in Q1, as I said in my comments, we estimate that the impact for appliances, cabinets and countertops and Millwork was approximately 120 basis points from the quarter. It was more pronounced in April, which is closer to that 200 basis points in April for those categories. As it relates to the promotional intensity, in Q1 last year, we were going up against Cash for Appliances in Q1 2010. Therefore, there were some incremental promotions that we ran in Q1 last year that we elected not to repeat Q1 this year, driving the impact in appliances specifically.
Robert J. Gfeller
And Chris, this is Bob Gfeller. Just to add a little bit more color on Bob's comments. As we look at promotions going forward, inside of the value improvement program, a couple of points. The 5% value proposition on our private label credit cards is critical in all of our thinking because it's value everyday to our customers. So that's helping us to deep promote and rationalize promotions. Also, as we look at major holidays and key categories, we've always said that we are retailers, we've got to make sure that we're sharp certain categories at certain times and certain holidays. And specifically for the first quarter of the year, we did have 30% fewer promotions in the first quarter versus 2011. A significant number of those were advertised last year, and as Bob says, that many of them were in the big-ticket categories specifically in appliances where we were deeper discounting in 2011 than we were in this first quarter.
Gregory M. Bridgeford
Chris, I'd to add, and this is Greg Bridgeford. As we look ahead to the second quarter, we're taking a very analytical look at the balance and the mix of our promotional activity and specifically where we're putting the focus on elements of the marketing mix like search, like print, like radios and make sure that we're balancing out the opportunity for driving tickets and transactions, specifically, as it relates to flooring, appliances, cabinets and countertops and Millwork.
Christopher Horvers - JP Morgan Chase & Co, Research Division
So to follow-up on that. Did you on 4Q -- 4Q seems like a promotional quarter as well. So does that add, given the comparison, the weather lift in 4Q last year, does it add any risk to the thought that you can have consistent comps of 1% to 3% across the year?
Robert F. Hull
Chris, we feel like that, as we said last quarter, that all 4 quarters this year will fall in the 1% to 3% range. We do have some pressure in the fourth quarter relative to the roughly 150 basis point weather favorable impact we experienced in Q4 '11. However, we still expect that to be in the 1% to 3% range, although it maybe the lowest company quarter of the year.
Operator
Your next question comes from the line of Budd Bugatch of Raymond James.
Budd Bugatch - Raymond James & Associates, Inc., Research Division
Just a couple of them. One on a 13-week comparable, I know that because of the calendar shifts you gave us, ended March 4. But if we look at the 13 weeks ended April 27 versus last year's April 29, do you have what that number would have been in a comp basis to get an idea versus competition?
Robert F. Hull
So 2 thoughts. One as we think about the 53rd week last year, to ensure we had 14 weeks of comparable sales performance in Q4 last year, the 14th week in Q4 comped against week 1 of 2011, which means weeks 1 through 13 this year comped against weeks 2 through 14 last year. So there is truly a comp versus comp. As we think about the calendar impact if we modeled our comp performance, assuming the 13th versus 13th the other way, comps would have been about 60 basis points higher than we reported. So it would have been roughly 3.2 versus the 2.6.
Budd Bugatch - Raymond James & Associates, Inc., Research Division
That's helpful. And on Bob Gfeller's comments, he gave a language, I'm not sure I heard before. It said and I think it was within a reasonable range of the nearest competitor for pricing. Can you maybe you flesh that out and tell us what that means exactly or is there a way to think about that?
Robert J. Gfeller
Sure, Budd. This is Bob. The reason why I'm using that phraseology is because our lens is wider as we think about our competitive set, as we think about being an omni-channel company. So traditionally, we would look at price competitive just against our principal retail competitor. But as we look at the value improvement program holistically, we have a wider lens. So really depending on the category, depending on the product, we will be priced competitively based on what is a solid offer for the customer for that category against the relative competitors. I think I had gotten a question before, we are certainly looking at Amazon and certainly looking at other retailers that play in categories that we also compete in and although they may not be core to those competitors. So it's just a broader lens as we look at being price competitive. One last note for you though is we have, as it relates to our principal competitor, looking at our price competitiveness as we said before, we've expanded the number of items we're looking at across our store, and we are very confident that we are priced competitively against that specific competitor.
Budd Bugatch - Raymond James & Associates, Inc., Research Division
Okay. And just one last quick one. Can you give us the big-ticket versus small-ticket comps that I think you've done in the past, I didn't hear that, Bob. The over 500, under 50 I think it was.
Robert F. Hull
Yes. Budd, I don't have that available. We can certainly call you back. Just responding to your question regarding what comps would have been, the spread across the months would have been much flatter than the reported comps. On a restated 13 weeks, they would have been roughly 5% for February, 3% for March and flat for April. So less lumpy than the plus 2%, plus 8%, minus 3% that we reported.
Operator
Your next question comes from the line of Alan Rifkin of Barclays.
Alan M. Rifkin - Barclays Capital, Research Division
First question for Bob Hull. Can you maybe, if possible, shed some color on the performance of the southern markets, where one would probably expect that the weather did not have as profound an effect from month to month relative to the corporate average?
Robert F. Hull
As Bob Gfeller spoke, the Northern markets had the best performance early in the quarter and it trailed off, both at the end of the quarter. The Southern markets were the most consistent performing in the quarter, typically, right at the company average for most of the quarter.
Alan M. Rifkin - Barclays Capital, Research Division
Okay. Second question for Robert Niblock. On the VSP program, it sounds like the charges being a little bit greater than your anticipation implies that more people took the program and what you had originally have thought. First, if you can confirm or deny that. And then maybe just a little bit more color as to where specifically you saw most of the people take this program, what divisions and categories were they in?
Robert A. Niblock
Yes. As far as -- we haven't built anything into our guidance for the year for VSP. So we wait and see what the impact of that was and traded accordingly. As far as the magnitude of it, I think we have those 526 people that took VSPs. As you know, it was really a program for the corporate office structure. And I think as we look through the number of people who took it, the years for which they took it, I'd say I'm pleased about the impact and what we accomplished with the VSP. It was pretty broad based across the organization, where we saw people taking the VSP for a number of different reasons, people may have been in different life stages and provided them opportunity to do something different. That other thing was, in the last 18 months, we've changed dramatically. Our expectations of leaders in the organization. So it really is a different company that they're working for today. It was 18 months ago, let's say, so that did provide people an opportunity if they wanted to move on because they weren't fully committed, let's say, to the direction we were heading. So as we looked across the organization, the people who took it really pleased with the outcome, really pleased with the way that it shaped up. And as far as getting into pretty broad based across the organization, I don't really want to get in particular areas as to where people took the VSP or not, but overall pleased with the results.
Alan M. Rifkin - Barclays Capital, Research Division
Okay. And one last question, if I may. With the respect to ATG, I remember you folks said that you're going to kind of lay off of them for the first 90 days. Now that we've kind of passed that mark, what changes, if any, are you making to the integration of ATG with your brick-and-mortar presence?
Gregory M. Bridgeford
Alan, this is Greg Bridgeford. ATG is -- our primary focus with ATG is really to enable the processes that they have fine tuning through the years to quickly add items and make it into meaningful assortments for our consumers to be able to leverage those processes over to Lowe's core models for the purpose of expanding the reach and the impact of lowes.com. So if you look at that, that's working well, and we are adding items at a faster rate. We're learning their processes. We're keeping it very focused. Our interaction with ATG, as you said, there's some firewalls around it. And we're also, in the interim, we've been able to add ATG product to our SOS offering, Special Order Sales offering, within the Lowe's stores today. So 2 focus areas, keeping a pretty tight rein on any distractions for ATG, which operates at the business model very effectively and getting the leverage we expected.
Operator
Your next question comes from the line of Michael Lasser of UBS.
Michael Lasser - UBS Investment Bank, Research Division
Can you provide a little more clarity on what is driving the delay of the implementation of the line reviews by 30 days? And are you seeing any greater disruption from the process that's impacting your sales than you previously anticipated?
Robert J. Gfeller
Michael, this is Bob Gfeller. I'll give you a little more color around that. So we've got the accelerated line review process, which is the upfront piece that the merchants are working them through and then, of course, we've got to execute the resets. We always knew this was going to be test and learn as we kind of move through because we're taking on such a challenge. And the 2 key learnings are really from a capacity of just workload from the number of line reviews we're going through, we've talked about almost 400 line reviews completed by, really, the end of this year. From a quality standpoint, number one is, we wanted to slow it down to make sure we're utilizing the analytics as best as we possibly can from the merchandising standpoint, number one. So that's the integrated planning execution tool, the efficient item assorting tool, number one. Number two is, there's a lot of work to be done when you move the reset. And because we are making significant changes in SKU assortment, in price progression and in some cases, presentation, our learnings to date have been, let's make sure that those handoffs are smooth as possible so that we make sure that the presentation to the customer is as good as we expected to be when we model the results on paper. So the reason why we're hedging a little bit more into the lead time is because as we move through these first few resets, as we're just kind of learning as we're going and we want to make sure that we give it enough time so that the results are what we anticipate.
Michael Lasser - UBS Investment Bank, Research Division
Okay. And as you think about the quarter, how long do you think the impact from demand being pulled forward is going to influence your comp trend? And was the impact from being less promotional about what you expected for the quarter?
Robert F. Hull
So Michael, this is Bob Hull. The comp impact from the big ticket was about as we expected. Deep promoting, we expected that's less of an impact in Q2. As I mentioned earlier, there's a lot of promotional activity in appliances specifically to Q1. So less impact of deep promoting in Q2. As it relates to the pull forward, we estimate that the impact on Q2 is roughly 40 basis points, so not terribly significant.
Michael Lasser - UBS Investment Bank, Research Division
So the 40 basis points is all as a result of the favorable weather?
Robert F. Hull
Correct. And then earlier Budd had a question on ticket bucket performance. I was able to run to my office and grab that information. So as you think about tickets below $50, they were plus 2%. Tickets below $100 and $500 were plus 3%. Tickets above $500 were negative 1%, again, driven principally by the 3 categories I noted: appliances, cabinets and countertops and Millwork.
Operator
Your next question comes from the line of Peter Benedict of Robert W. Baird.
Peter S. Benedict - Robert W. Baird & Co. Incorporated, Research Division
A couple of things. First, just on the week shift, Bob. Maybe help us what you think the sales impact's going to be in the second quarter as you start to get back some of the benefit you got in the first. How is May to date? It sounds like, obviously, you guys are expecting 1% to 3% for the quarter, but just trying to get a flavor as to how things maybe come off of that depressed level in April. And then with the 30% fewer promotions in the first quarter year-over-year, can you give us a sense maybe what that was in April? And then what's been the competitive response to that? And how should we be thinking about the promotions year-over-year as we move throughout 2Q and beyond?
Robert F. Hull
So Peter, I'll start with the first few and let others chime in. As it relates to the week shift impact, there really is no impact for the year. So the entire pickup in Q1 is given back largely in Q2 and Q4, but we still expect comps of 1% to 3% in each of those remaining quarters for the year. May has started off as expected. So we're in good shape out of the gate to hit the 1% to 3% target. As it relates to Q1 promos, as I mentioned, the biggest impact on the big-ticket promos was in April, roughly 200 basis points relative to the 120 basis points for Q1. And then your last question dealt with competitive response.
Robert J. Gfeller
Yes. And Peter, this is Bob Gfeller. Just one other point on the big-ticket promotions in April, as I think we mentioned in the scripts, these were conscious decisions because we are moving back to EDLP. Some categories will be EDLP plus. But some categories don't need to be promoted at the depth that we did last year. So it's really a depth issue on appliances, Millwork, where we frankly bypassed some big offers that we had last year. From a competitive -- one other point on that as well is, the merchants upfront as they're looking at their lines, they are critically looking at the profitability promotions they run in the past. And as Greg said, they are making hard decisions not to repeat where it wasn't a profitable decision that was right for the customer. That's happening all throughout the quarter inclusive in April. And as it relates to the competitive response, the competition quite frankly is doing -- they're executing their plan and we're executing our plan. We're certainly keeping an eye on it, but we did make some decision to make sure that we stayed on plan because we think what we put in the marketplace was still competitive to address customer needs. And as Greg said, in the second quarter looking at the promotional and medium mix, we think is going to help us move into the second quarter on plan.
Operator
Your next question comes from the line of Dan Binder of Jefferies.
Daniel T. Binder - Jefferies & Company, Inc., Research Division
My first question was with regard to the strategy behind fewer promotions on big ticket. I'm just curious as you consider the EDLP approach, if that's necessarily the right strategy across the store and whether or not you're seeing others in the industry pull back on promotion and big ticket? You mentioned that the customer is constrained, and I'm just curious if it's accretive if you do promote that particular area of the store, would you reconsider?
Robert A. Niblock
Dan, I'll start, and then I'll get Bob Gfeller to jump in. As Bob explained, yes, there are still certain categories, certain times of the year when we will be promotional. It's all about rationalizing that promotional cadence. So, for example, as he described in the first quarter, it was about going less deep on certain promotion such as appliance. I think last year, in many cases, we were doing 15% off E Star. We didn't do any of those 15% off this year. So it's really rationalizing that as we're moving back to EDLP, rationalizing the promotional cadence across the store, looking at the profitability of promotions previously, looking at which categories we think need to be promoted, which ones the customers most likely to expect to be promoted or we'll respond most likely to those promotions. And part of that, when you pull it all together, is also being driven by what we did a year ago, which was rolling out our 5% off everyday value prop on the Lowe's credit card. We anniversaried that in April of this year for the consumer. And for the commercial customer, we'll anniversary that in the second quarter. So now that you got that 5% off out there, we're taking that as an underpinning and reviewing our other promotional cadences to say when, where, how deep should we be promoting other categories. And that's what Bob and the merchants have been working through in this process.
Robert J. Gfeller
And Dan, just to build one other comment around Robert's point. Robert's scripts talked about the stages of home improvement. And when we think about these big-ticket categories, both merchandising and operations, we need to sell the project. And so one of the other things that we are trying to look at critically is how do we use more than just price promotion where we bring in the value proposition, where we bring in the exterior selling solutions, where we bring in the technology to make the experience simpler for the customer. This is all about how we kind of encircle the project and sell the project in totality. So that type of a mindset is what we're trying to look at as we go forward so that, again, we move from just a product promotion to more of a project selling mode. And so that's something we're looking at based on selling across the stages and addressing customer needs.
Daniel T. Binder - Jefferies & Company, Inc., Research Division
Okay. My follow-up question was on the credit. Credit has been doing well for a while. Portfolios, in general, have been experiencing lower losses, lower write on. I'm just curious, as you look forward, what kind of leverage you would expect out of credit based on your current comp plan as we go through Qs 2 through 4.
Robert F. Hull
So Dan, as Robert said, we cycled for the value proposition. We cycled the consumer piece in April. We cycled the commercial piece in July. So for the year, we do expect the credit program to generate leverage 30 basis points for the year, which is lower than the 63 we leveraged in the first quarter, principally, due to losses. So we'll still see benefit for the year, but to a lower degree than we saw in the first quarter.
Operator
Your final question comes from the line of Eric Bosshard of Cleveland Research.
Eric Bosshard - Cleveland Research Company
Interested on the line review process. Bob Gfeller, I know you're in a new position now, so I'm just curious how that process is being managed related to the management change? And then also, you talked about the timing of implementing the line review changes. If there's anything else that is being done differently as you've worked your way into this process with the net price effort and the other pieces of it? If you could just expand on those thoughts.
Robert J. Gfeller
Eric, sure. This is Bob, happy to do that. First of all, I'm in a transitionary role moving to this, the new customer experience team led by Greg, and currently continuing to lead the merchandising organization until that position is filled. I will tell you we've got very strong merchandising leadership and our 2 SVPs GMM and our MVP ranks, lots of tenure, lots of great capability as it relates to their leadership of the line review process. So I don't think we have any hiccup there. Two other elements as it relates to kind of moving past the 90 day and trying to look at this to make sure quality is the winner, is we -- as we've said in the past, our clearance program as it relates to clearancing out inventory is being scrutinized so that we are as profitable as possible on clearance. So that, again, we get the margin inflection in the back half. And then the second reason I would cite as it reflects to taking a little bit more time is that as private brands grow their penetration in some of these lines, where they're relevant and where they don't displace the powerful national brand, there are some lead times related with import products that are also giving us a little bit of inflection on the 90 days.
Eric Bosshard - Cleveland Research Company
Great. And then secondly, just in terms of market share. I wonder if you all have any perspective on the market share performance relative to the channels or the competitors that you're now thinking about? How that looked in 1Q and how you think about that through the balance of the year?
Gregory M. Bridgeford
Eric, this is Greg Bridgeford. I think that we -- when we look at share, we've looked at the next figures and improvement channel is the lowest performing of all the channels. But it seems to be quite a volatile figure as you've seen the revisions that Census Bureau has just applied to 2010 and some 2011 figures. But the home improvement subdivision of 4, 4, 4 is increasing at about 9%. It's driven heavily by the major players in that industry, but some of the hardware channel, the garden supply channel are increasing at significant double-digit rates. So what we're watching is, and I'll go back to what Bob said earlier, we're looking at, from the customer lens, where are they looking for an inclusion in the project process and where are they finding information related to pricing of projects help in this industry. So we're trying to make sure that as we look at what our channel is represented in the past, which was primarily getting supplies and that we're going to represent a different vehicle for them in the future. We've got to be fundamentally sound in getting supplies, but we also realized that specialists appear to be making gains in some specific categories. We want to make sure that as we alter our business model that, that business model reflects the changing points of entry for consumers today as they look at the projects both large and small.
Robert A. Niblock
Thanks. And as always, thanks for your continued interest in Lowe's. We look forward to speaking with you again, when we report our second quarter 2012 results on August 20. Have a great day.
Operator
This concludes today's conference call, and you may now disconnect.
Copyright policy: All transcripts on this site are the copyright of Seeking Alpha. However, we view them as an important resource for bloggers and journalists, and are excited to contribute to the democratization of financial information on the Internet. (Until now investors have had to pay thousands of dollars in subscription fees for transcripts.) So our reproduction policy is as follows: You may quote up to 400 words of any transcript on the condition that you attribute the transcript to Seeking Alpha and either link to the original transcript or to www.SeekingAlpha.com. All other use is prohibited.
THE INFORMATION CONTAINED HERE IS A TEXTUAL REPRESENTATION OF THE APPLICABLE COMPANY'S CONFERENCE CALL, CONFERENCE PRESENTATION OR OTHER AUDIO PRESENTATION, AND WHILE EFFORTS ARE MADE TO PROVIDE AN ACCURATE TRANSCRIPTION, THERE MAY BE MATERIAL ERRORS, OMISSIONS, OR INACCURACIES IN THE REPORTING OF THE SUBSTANCE OF THE AUDIO PRESENTATIONS. IN NO WAY DOES SEEKING ALPHA ASSUME ANY RESPONSIBILITY FOR ANY INVESTMENT OR OTHER DECISIONS MADE BASED UPON THE INFORMATION PROVIDED ON THIS WEB SITE OR IN ANY TRANSCRIPT. USERS ARE ADVISED TO REVIEW THE APPLICABLE COMPANY'S AUDIO PRESENTATION ITSELF AND THE APPLICABLE COMPANY'S SEC FILINGS BEFORE MAKING ANY INVESTMENT OR OTHER DECISIONS.
If you have any additional questions about our online transcripts, please contact us at: transcripts@seekingalpha.com . Thank you!
More From Seeking Alpha
