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Lubrizol Features Virtual Reality Experience at IFSCC Congress

News Release

Lubrizol Features Virtual Reality Experience at IFSCC Congress

CLEVELAND, October 31, 2016 - The Lubrizol Corporation announces it will feature an exciting new virtual reality experience at the 29th IFSCC Congress, October 31 through November 2 at the Dolphin Hotel in Orlando, Florida. Attendees visiting Lubrizol Booth #202 can sign up for a virtual reality demo on the science behind their latest innovation- Carbopol® SMART polymers.

New Carbopol® SMART polymers blend creativity with science to deliver the unique
cleansing solutions that consumer`s desire. Attendees will discover first-hand how they can create formulations that perform at all levels and engage all the senses. Lubrizol will showcase new prototypes for facial, body and hand cleansing that deliver effective performance with enhanced mildness, rich lather and a pleasant sensorial experience for a soft, smooth skin feel.

Lubrizol will also feature some of the latest concepts in skin care, color cosmetics and hair care designed to Accentuate Your Selfie. Attendees can create products that offer that camera-ready appeal consumers desire with new product textures and formats that help to keep the skin feeling soft and looking healthy as well as concepts for sun care and daily wear. The company will also highlight its new solutions for color cosmetics that help to meet consumer needs with the desired aesthetics, long wear and sensory to produce next generation color cosmetic products for the face, eye and lip areas.

Lubrizol will showcase new solutions for hair cleansing, protection and styling. The company will introduce both thermal and color protection concepts to help maintain hair color over multiple washings as well as protect hair from thermal damage while providing the care benefits of conditioning. Additionally Lubrizol will showcase its solutions for a range of new trends in styling, from the beach look to the wet look and formal styling with frizz protection.

About Lubrizol Personal and Home Care

We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics` botanical extracts and Lipotec`s peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence(TM).

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers` products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions. Our products for the oilfield market include technologies for exploration, production and transportation.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 9,000 employees worldwide. Revenues for 2015 were $7 billion. For more information, visit Lubrizol.com.

Media Contact
Lee Roberts
Website: www.lubrizol.com



This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.

The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Lubrizol via GlobeNewswire