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Luby's Goes Fishing With H-E-B; Landmark Cafeteria Group Brings Famous Fried Fish Entrée Off The Line And Into The Freezers Of Approximately 270 Stores Around Texas

HOUSTON, Feb. 20, 2017 /PRNewswire/ -- As part of an exclusive partnership formed with H-E-B late last year, Luby's is bringing one of its most iconic dishes off of the line and into approximately 270 store locations around Texas. This week, the landmark cafeteria group will introduce a family-size helping of its famous Fried Fish to freezer aisles across the state.

"We're excited to expand our offerings from Texas heritage brand," said Scott McClelland, President H-E-B Houston Division. "Luby's Fried Fish is joining Luby's Mac & Cheese exclusively at H-E-B allowing customers to bring these beloved dishes from the freezer aisle to the kitchen table."

A fan favorite at Luby's, the Fried Fish features a delicate, moist center and perfectly crispy crust. Priced at $7.95, each container includes two filets that provide four LuAnn-sized servings. The Fried Fish dish joins Luby's Classic and Jalapeno Mac & Cheese offerings, which debuted at H-E-B in November.

According to Peter Tropoli, Chief Operating Officer of Luby's, Inc., "Whether you know it as fried or square fish, this piece of Texas culinary history is easily one of the most recognizable and most ordered dishes in the state. We're proud to have H-E-B as a partner, making it an anytime meal for its legions of fans."

Luby's prides itself in being the most innovative cafeteria company in America. Hallmarks of the group, celebrating its 70th anniversary this year, include made-from-scratch comfort food and inviting, neighborhood-centric restaurants that appeal to a wide range of customers thanks to their focus on quality, value and convenience.

About Luby's, Inc.
Luby's, Inc. (LUB) operates 173 restaurants nationally: 91 Luby's Cafeterias, 73 Fuddruckers, eight Cheeseburger in Paradise and one Bob Luby's Seafood Grill. The Company is the franchisor for 114 Fuddruckers franchise locations across the United States (including Puerto Rico), Canada, Mexico, Italy, the Dominican Republic, Panama, Poland, Chile and Colombia. Additionally, a licensee operates 34 restaurants with the exclusive right to use the Fuddruckers proprietary marks, trade dress, and system in certain countries in the Middle East. The Company does not receive revenue or royalties from these Middle East restaurants. Luby's Culinary Contract Services provides food service management to 23 sites consisting of healthcare higher and corporate dining locations.

About H-E-B
H-E-B, with sales of more than $23 billion, operates more than 380 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 110th anniversary in 2015. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 96,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com.


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