Singles over the age of 50 now have a tech-savvy way of dipping their toes into the dating scene.
Launched last year in the United Kingdom, Lumen is carving a niche in the large pool of dating apps, implementing some unique aspects to help it stand out— including appealing directly to the over-50 set.
The app has other key features as well.
Lumen co-founder Charly Lester told Yahoo Finance’s YFi PM in a recent interview that “when you sign up, you have to take a selfie to verify who you are. Which no other dating app does.”
Because of this safety measure, she said the app may lose out on users, “But for us, it’s not just volume, we want to make sure that our users feel safe.”
Each day, users can start three new conversations with others, aiming to prevent users from getting spam-like messages.
Once sent, the recipient has 72 hours to respond, or the message will disappear. It has also introduced a minimum character length for introduction messages, as well as a required three photos per profile.
Lester says she aims to make women over 50 feel more comfortable on Lumen, with other dating apps shining the spotlight on millennials.
“What we wanted to do was kind of ring-fence all the over-50’s,” she told Yahoo Finance. “By putting them all in the same place, but giving them a very similar experience to the experience they’re getting on the other apps.”
Dating apps are becoming increasingly popular. As the growth continues, companies are expanding its reach: Bloomberg recently reported that Bumble plans to open a coffee/wine bar in New York City this fall.
McKenzie DeGroot is a producer at Yahoo Finance. Follow her on Twitter: @degrootmckenzie